NBA approves new media deals with Disney (ABC/ESPN), Comcast (NBC), and Amazon for 11 years, $77 billion. Update: NBA REJECTS WBD's (TNT Sports) deal

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How much Comcast gonna permit go out though??

Lowkey, I can see NBC bowing out of the Olympics. They don’t have the money and resources (networks) to constantly pump Olympic coverage all day and night. I don’t think it’s worth it with the declining ratings and their archaic prime time coverage.
 
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