Ain't That Something
Superstar
The real answer is the NBA. When the NBA clothing player clothing policy taking effect killed the Urban wear market. Like it or not the NBA is the biggest influence on hip hop and urban wear.
fubu was done way before 2005 brehshyt went out with the 5XL tee, breh
where your shirt then?pelle pelle aint flopped nikka
but wasnt FUBU the urban lifestyle?with those brands they were just selling clothing Tommy and Ralph Lauren (especially ralph) are also selling a lifestyle. Even though they jumped on the urban band wagon they always stayed true to their core brand of traditional american clothing (seersucker suits, collegiate sweaters, button down shirts, tweed jackets, bright colored shorts etc) and that upper class waspy northeastern preppy lifestyle of ivy league and boarding schools, beach front houses in Connecticut or martha's vineyard, and upper east side cocktail parties. Just stepping into one of Ralph's mansion would let you know this shyt ain't just about clothes:
the majority of the people who buy his shyt ain't richor from that background but dude sure know how make a lot of them feel like that through his clothing
Nikkas still rockin Pelle doggie
We flossin these skreets in Karl Kani shyts
Finna cop me some Chris Childs Pure Playaz shorts
Finna cop me some Dunk.net sneakers
Finna cop me some Triple 5 Soul hoodies
Finna cop me some Vokal shirts for daytime flossin
Finna cop me some Cross Colors sweatshirts
Bout to floss Antonio Ansaldi right now
We flossin ova chea