Idk I guess people stopped wearing it
Yeah. Flopped, really? Fubu Platinum was on it for a long time. Fads shifted, baggy clothing wasn't in anymore.They had a decent run, first time I heard anyone say they flopped.
here's my post.....
Don't get it twisted... America is 67% white and only 14% black
If you want to make money in this country, you are going to limit your profits, the second you become, blacks only aka "urban." You've immediately lost 67% of your potential customer base, in one move.
You wonder why there's not a lot of black success in certain industries.. It's not racism every time.. It's money.. Why put on a black tv show when over half the population ain't gonna watch it? Martin was the greatest, but did it ever beat seinfeld in the ratings? nope not even close
All these clothing brands been around for hundreds of years... Find a black owned clothing that was popular 5 years, that's still popular today... none.. cause we switch styles and tastes so fast... shyt becomes "played out" and you're finished. Meanwhile Polo been selling polo's to the same people for 70 years or some shyt. Cause a simple polo won't ever go out of style
You notice when rappers start selling the most? When they get a rack of white and foreign fans.. A world tour is the biggest thing you could ever do.. cause it shows you can reach more than your hood, coast, country
That's why we are an international brand. That's why we have white models, black models, spanish models and working on getting some asian ones. Vicki Duong what size you wear lol??
Seriously though. Globalize your brands and make it accessible and interesting for EVERYONE and you won't have to limit yourself to 14% of the MARKET=MONEY
I still rock Rocawear,,,,high-quality jeans in my opinionwhy is it uncool to wear rocawear