It didn't flop. It had a decent three to five year run. But it's target audience is extremely trendy and abandoned the brand overnight. They didn't even have a chance to transition to faggy styles like scarves and skinny jeans.
can someone explain to me why fubu flopped?
- Thread starter Tommy Knocks
- Start date
How much did Damon John make? Dude is on Sharktank and seems to be relatively one of the "least successful" up there
prime
Superstar
naw fubu died out during the button up throwback jersey era the last fubu collection that sold well was the Harlem globetrotters collection back around 2002 ish
Blackout
just your usual nerdy brotha
True
It was made For Us By Us and our people weren't devoted enough to each other to ignore other companies and still support it.
Fads generally come from rappers and sadly they mainly show interest in white companies, and since they have farther reach when it comes to fad influence when these rappers flocked to those white companies and left FUBU they ended up throwing FUBU away.
Im sure if a bunch of rappers started rocking FUBU back when it was failing it would of still been alive today.
Many people will criticize it to high heavens with all kinds of random reasons like the logo or it being baggy or some other bullshyt and act like they wouldn't of adapted to the times if they had support for longer but let a couple of famous rappers wear it today and see how their opinion will change.
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KinksandCoils
African American Queen
FUBU didnt flop it was really popular at once. Their problem is they didnt adapt and those huge ass logos are corny and dated
That is why I never rocked that stuff either, and it was as if every hip-hop label at the time has a fashion line.
FUBU's problem wasn't really shyt going out of style or black people only liking fads, it was that it catered to a niche market and lacked vision. The fashion industry relies on trends (this is why there are such things like 60s, 70s, 80s fashion) but you have to have a wider audience and be able to have greater creative vision for the brand instead of baggy jeans and over-sized tees for it to be successful. Those dudes probably didn't see the reemergence of tight pants among black men, or fitted tees, button downs, and loafers. They probably thought their style would last forever and they wouldn't have to ever change it up. That's what their downfall was.
FLYINHAWAIIAN
Vegan For a Reason
jersey's outta style too unless your a middle aged dad or an actual baller
or one of those old dudes who everybody in the hood knows, always walking down the street drinking old English, ride a bike every time somebody see you, can fix an alternator and talk fast
Whats up with this crap that only black people are "trendy"?
Anyway, Fubu oversaturated the market and made the clothes so cheap and accessible that anyone could wear it. People started turning on the line once they saw homeless people rocking Fubu, and seeing Fubu apparel available at Ross for under 10 bucks....the Fubu Jersey became a symbolic reference for dusty, bummy niccas.
The key to an emerging brand's longevity is trying to remain exclusive --- Fubu didnt protect their brand, and they got greedy trying to make the most money possible with little attention paid to quality and brand protection. Black people arent obligated to like junk clothing just because the owner happens to be black.
Anyway, Fubu oversaturated the market and made the clothes so cheap and accessible that anyone could wear it. People started turning on the line once they saw homeless people rocking Fubu, and seeing Fubu apparel available at Ross for under 10 bucks....the Fubu Jersey became a symbolic reference for dusty, bummy niccas.
The key to an emerging brand's longevity is trying to remain exclusive --- Fubu didnt protect their brand, and they got greedy trying to make the most money possible with little attention paid to quality and brand protection. Black people arent obligated to like junk clothing just because the owner happens to be black.
American culture in general is trendy, honestly.
christinasade
Banned
(Lean Ambrose)
" Your all going to diiiiiie, pew pew pew"
All those brands flop as soon as white folks start wearing them...
Tommy Knocks
retired
yes flop. is it still running?did this beta say flopped? Fufu was one of the highest grossing clothing lines for years.
Only on the Coli does that constitute a flop.
wtf happened to it?
it flopped thats what. 
MC Hammer isnt a flop per your logic
