The videos by people who got a hands-on demo has been very telling. Apple had no productivity apps setup to demo beyond web browsing. They didn't even show a virtual keyboard or use any legacy iOS apps according to Adam Savage. Slap an HTC, Samsung, or even Sony badge on this thing, and the media would be much more critical. As far back as 2020, leaks of Apple working on its own headset had everyone jizzing themselves in anticipation. It was assumed an Apple headset would drive VR into the mainstream, so the tech media today are trying very hard to hype this device to success, to validate the VR/XR industry. Its so obvious and so sad.