this is true, but i can honestly say the lackluster spiderman films starting from s3 (even tho it did well box office wise the critics have really dragged the films worth down over the years) to the recent reboot has really decreased spiderman's worth in the marvel standings
dude was
the franchise commodity for marvel for a long time, but now has prolly been surpassed by ironman and most of the avengers since he couldnt be in that cinematic universe ... and this translate to spiderman's popularity in general too, even with casual fans