Like all sports leagues they gon play ESPN like some gumps. They gonna take a huge number to em and say pay or go we bouncing elsewhere even tho there really is no elsewhere but espn needs them more than they need espn.
But here's the thing that might hurt them, TV numbers are down for everyone across the board no matter who because of streaming. NBA has the youngest audience which could be seen as a plus, but I view it as a negative. The younger you are the less likely you'll pay for the espn package. So what they have to figure out (along with everyone else) is how do I turn these clicks and repost into actual paying customers of the product on cable.
Short quick dirty answer-you aren't.
So while you can say we have the largest demographic from 18-35 thats great but the percentage of the demo thats going to pay for what you provide is small and it's getting smaller by the year.
The NBA's smartest move would be a huge youtube TV deal to actually be able to get a great chunk of their audience because thats where their audience is.
But nobody is gonna desperately throw cash at them like espn will
Gotta remember, that latest NBA deal was done under a different exec regime at ESPN, and Disney has taken over since.
They’re now making savvy decisions with downsizing MLB regular season soon, picking up NHL for a bargain, adding SEC to their monster CFB lineup and getting the best return for the money with the NFL renewal.
Would not be shocked if they decided to downsize on NBA regular season the way they’re about to do with MLB.
NBA is at its strongest in the digital space. Not sure how they’re going about those digital rights, but that’s where their biggest advantage is...especially in regular season.