Before making its official announcement, the NBA sent TNT its reasons for rejecting the broadcasters’ matching proposal, according to sources briefed on the interactions between the league and the network. The NBA told TNT Sports it was rejecting its offer for three main reasons.
First, TNT wanted to put all of its games on its cable network and its streaming service, Max, whereas Amazon is just a streaming service. Second, the NBA believes Amazon’s reach is greater. Third, Amazon offered to pay in full its first three years, while Warner Bros. Discovery, which is in debt, provided a three-year line of credit.