BOSTON -- Lost in the complicated NBA media rights negotiations -- which are now mostly in the hands of lawyers -- is the WNBA’s pertinent place at the same bargaining table. NBA Commissioner Adam Silver confirmed to SBJ Friday that Disney, Amazon, NBCUniversal and Warner Bros. Discovery are all bidding for both leagues, but that the burgeoning WNBA is independently able to pursue other more lucrative deals elsewhere.
The WNBA and NBA currently have just one joint broadcast partner: Disney, which reportedly pays roughly $40M of The W’s current $60M domestic media rights deal. The WNBA’s simultaneous deals with Amazon Prime Video, CBS and ION -- along with Disney -- expire following the 2025 season, leaving Commissioner Cathy Engelbert’s negotiators the ability to re-up with presumptive future NBA partners Disney and Amazon and also hand-pick among NBC, WBD, CBS, ION or perhaps others.
“We are negotiating NBA and WNBA extensions for the most part jointly,’’ Silver said. “But those are arm-length negotiations across the table. And for those media partners or prospective media partners, they need to do their own valuations as to precisely how they value the WNBA and what kind of distribution they're planning to give it.
“I'll just add that, unlike the NBA deals, which will be all encompassing at least in the United States, ... the greatest likelihood is the WNBA will share the NBA media partners, plus have the opportunity to have some additional national partners, as well.’’
Clearly driven by Caitlin Clark’s arrival to the Indiana Fever, the WNBA has set league viewership records this season for partners ESPN, ION, CBS and league-owned NBA TV -- likely leading to an exorbitant upcoming rights deal.
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Warner Bros. Discovery’s acquisition of U.S. rights to the French Open -- ironically supplanting NBC, which simultaneously appears to be outbidding WBD for the NBA -- appears to be another sign that CEO David Zaslav realizes he needs to replace NBA programming. One industry source called WBD’s deal to televise first-round games of the College Football Playoffs, as well as the French Open, “a hedge’’ against losing the NBA.
Other sources familiar with WBD’s thinking maintain the network believes it can match Amazon’s $1.8B bid for an NBA package or carve out a smaller, fourth package -- perhaps Thursday nights only. However, sources familiar with negotiations said the NBA is not generally interested in having a fourth package, which the league believes would dampen other lucrative bids from NBC or Amazon, while otherwise creating too many NBA outlets for fans to keep track of (Tom Friend, SBJ).