John Ourand predicts the next NBA TV deal will with ESPN/ABC, TNT/Max, and NBC/Peacock:
@FAH1223 this sounds plausible, I do think NBA wants a second OTA partner. So I can see NBC winning out over an Amazon or Apple if NBC portion includes NBA Finals
ESPN, Turner exclusive NBA window lapses
For the first time in nearly a quarter century, the NBA’s media rights will hit the open market, and the league will find a ton of interest from traditional media companies like Fox and NBC, and digital players like Apple and Amazon. ESPN and Warner Bros. Discovery Sports’ exclusive window runs to the end of the year, which means the NBA will have to wait until 2024 to get a deal done. At that point, ESPN will remain the NBA’s primary partner, with NBC/Peacock and TNT/HBO Maxsharing two other packages. Look, also, for the NBA to court younger fans with a short-form digital or social media deal where, say, YouTube gets close-to-live highlight rights and the rights to sell the fourth quarter of games on a pay-per-view basis.
@FAH1223 this sounds plausible, I do think NBA wants a second OTA partner. So I can see NBC winning out over an Amazon or Apple if NBC portion includes NBA Finals