That’s a cop out. People are paying to go to the games taking they kids to see they favorite player but the stars sitting out, people paying for nba channel subscriptions and the stars for both teams dressed in a suit sitting out on a premier games. NBA fans have always been the same. And the media exist to promote the NBA each night to keep you engaged hence all the unimportant stuff they talk about just to keep you somewhat interested in the regular season. People turning they channels because these guys don’t want to play bro. It’s not the fans or media. The money just way bigger and it’s the social media age so these guys really just think differently. Not hating either. That nothing matter except championship stuff is them talking about the Brons Curry’s and KDs, people wanting to call themselves amongst the greatest. They have always talked that way in the media. Charles Barkeley and them been doing the TNT shyt for a long ass time now and they saying nothing new at all