You left off two multiplatinum albums from 99.
Willenium and Born Again.
Both double plat.
Also there were many double albums in 97 and only one in 99.
So it’s closer than you think.
I acknowledge your point, but I don’t see how you can extrapolate from that that sales across the board wouldn’t be expected to be higher for hip hop artists in 99.
ICP and Cypress also went platinum in 99. (ICP did in 97 as well).
Here’s your list again for ease of reference.
I did forget Willenium and Born Again. Even with those added and cutting the certifications for the double albums in half, that's still nearly double the multi-platinum albums of 1999.
The reason I can extrapolate that is because in 1999, the artists who sold in 1997 sold considerably less in 1999. Missy was one of the few who still remained steady. Jay is the only one who was selling more in 1999 than 1997. I forgot Vol. 1.
This is how I don't see how Missy is a flop when Puff, Mase, Biggie (can't use the posthumous excuse because LAD dropped around the time he died), Will, and others weren't even seeing half of what they did in 1997.