Im a Pisces. I dont read daily horoscopes and I dont put much stock into signs either, but like a lot of people in here Ive noticed uncanny things like: supposedly, signs that are sexually incompatible with Pisces are Gemini and Sagittarius (my last 2 exes were those) and Virgo (Pisces opposite sign) is most compatible sexually the person that turned me on most in my life is a Virgo. Im fine calling that coincidence, but I still think its interesting to consider.
I think the thing about astrology is people key in on stuff they find appealing or unappealing. Then they consciously or unconsciously pay more attention to those qualities, and some people even try to mold themself into that person. And the daily stuff, even though I dont read them cause theyre always way off my life, I think the reason theyre still so popular is that people create meaning for them in their lives. Maybe the promise of something good or out of the ordinary leads them to see opportunity in moments they might have otherwise missed? Of course they are still making it happen, I don't believe there's any celestial influence going on, but I guess some people like believing that theres more at play.