So the author of the article in the OP took the chart down in the original article.
Thread backfire?
He took it down cause @Gizmo_Duck was sending his momma death threats.
Chart notwithstanding we have court testimony
On the other side we have Sony with PS5 and a very analogous hardware subsidy. Sony's gaming P&L runs at lower GM and AM percentage margins than our gaming business, even though they have 2 times the console installed base.