People are trying to outwoke each other for attention and props it isn't a productive use of time or resources. It's more about clout and making yourself some kind of authority on shyt. So the "concious" people that should be about shyt are caught up in fighting amongst themselves.
What harm does a "fake" woke artists do if that's his angle? Shyt is retarded...
I'm not sure when it became marketing gold to push pro black music but it has never been so people need to kill that theory that it's a selling point. That's deadass stupid
im using your same logic,with all the c00ning,fake gangstas,fake stunting in the black community....even if its a act,the fake woke shyt doesnt add up to the other bullshyt black people find time to argue about and occupy our time with....I'd much rather people try to "out woke" each other,and have discussions that could potentially change they thought proccess in a positive way,that helps them make real life change.....trying to outwoke the next person is actually good training,black people are finally being skeptical about every damn thing again like we need to be
the part about taking action is another story,but very important.
i wouldnt say its marketing gold,I would say its for nikkas who dont have any other option in rap music,doing what they have to do....plus you could argue smart people in the industry understand the climate and know when people would be clamoring for conscience music......if you pay attention it becomes obvious when people are ready for something new....you can get a sense of when people grow fatigue of rappers singing,you can sense when people grow fatigue of gangsta shyt..
the only harm from a hiphop point of view is that these nikkas get extra props alot of times for what they stand for....well,if they dont really stand for that and just tryna make money like the next capitalist rapper who nikkas hate,I reject these backpackers and rap nerds who try to give them extra credit points.