Reason why hip hop purist don't like jay is because he's too much about self praise. A lot of mc's are self praising themselves nas included but in the hip hop competitive sense. But with Jay specially since the black album and his return it's like he's trying to convince people he's the best when his clearly not. And he's used a lot a marketing tactics to make people believe it.
An other thing. He always was kinda follow others people blueprint through his carreer. How can you call yourself the best when you never brang something new to the table or on you own.
Wu tang revolutionize not only ny hip hop sound, but only the rap contract deals
Biggie revolutionized the underground/crossover rnb hip hop in NY
Snoop & Dre were the first non sellout hardcore artist to have really being embrassed by the white crowd
Nas revolutionized ny sound flows and lyrics but was also the way to produced an album with the best producers of the moment. And he brought the singing chorusses with iww
By the time Jay came, his association with Dame was a copy of the Biggie/Puff or Pac/Suge kind of relation. His sound was first a copy of rae and biggie plus nas. Then that was diddy, then ruff ryder. He was never the trand starter.
Then by 2001 2002 , people were looking up to him and for the first time he was the one who could lead the way. But he didn't, and decided to retire, leaving g unit be solo on the ny map and looking from far.
Then he came bad trying do his anti autotune shyt but turnig back his vest by, again, follow the tendance.
And now that hipsters are reigning, he's there riding kanye's wave and embrassing hipsters culture, dressing like them. It's like once he was at the front line he didn't know what to do. He tried that grown men shyt on KD, but it didn't go well and was much more himself in AG rooting with his early gangsta shyt
Another thing too, he considerably distanced himself from balck and ghetto culture, his lyrics are nothing remain "ghetto" no more. If he wasn't saying brooklyn from time to time I would nevere guessed he's from there, theses time. All he do is braging about who personnality he had dinner with, who is playing golf with.
There's no more black roots it's seem in him, and I am not talking about gangsta shyt, just about references and balance. Cause the main problem his, his new style of live became all he got to offer right now, kinda like eminem with drugs and hailie and his mother at a certain point
But back to number one argument, his lyrical abilities who diminished are the cause of the problem. It's been years since Jay didn't dropped great verses back to back even just technically speaking. And the capacity to fool people it's what annows the most. He's kinda like Marlo except he accepted to stay at the Levy party and renonce to be tied with the streets no more
Being the best it's not just being at the top and then quit or rely on your reputation. It's to constantly prove you are so even in the long term