Most Georgia artists and groups that came out after 1998 pulled from the influence of UGK, OutKast, Gooddie mob, or 8 ball mjg. Some were also influenced by cool breeze, lil KeKe, cash money, etc.
Low key I feel Rick Ross was marketed as the next Jeezy and rapped like him as well with the whole “I’m not a rapper, I’m a trapper, even though I’m a rapper”. Same content similar cadence. Say a statement, say an adlib during the pause, say another statement/punchline that rhymed
Ray cash and rich boy were marketed to be the next TI’s. Arista was weird about that.