When Did Rappers With Zero Substance & Stories Start Getting Away With It?

[papa pimp]

Bro after reading this thread I put full blame on the consumer.

I ask why an artist can’t make one singular song of substance and I get a woman stating that she doesn’t want to listen to depressing shyt 24/7 and I’m an anti social bum for asking otherwise.

Explains everything I need to know.

When the term "industry plant" exist and is tossed around freely, it should tell you just how much people hate good A&Rs and artist development. Maybe the consumer has too much insight now where as in the 00s and before there was more ignorance to "how the sausage is made."

 

[papa pimp]

I feel like the rise in popularity of Wayne had a little to do with this

I disagree. Wayne is the example for what artist development can be and also he was fairly diverse as a rapper.

 

[Iceson Beckford]

I disagree. Wayne is the example for what artist development can be and also he was fairly diverse as a rapper.

Wayne had very little issue with getting personal too.

 

[Techniec]

Jay Z, Puffy, No Limit/Cash Money

This shyt died with Pac

 

[Flav]

The funny thing is a lot of people complain about “What happened to rap” while at the same time waiting for corporate record labels to feed you the rap that you are looking for.

Get on YouTube, Spotify, Tital etc and find the kind of rap you want to listen to instead of waiting to be spoof fed.

There are some rappers that is making the kind of music you want but they are not viral or TikTok famous.

Yes it was a good time when Jive, Universal, Interscope, fed us with good music, but that time is over now. Get out and find it yourself.

 

[Lil Bape the PostGod]

When they started asking the crowds to throw their hands in the air like they just didn’t care

 

[Formerly Black Trash]

Y'all really listening to these rappers whole albums looking for deep songs?

Most the time I just come across the single/ video.

Did Cardiologist B have a introspective song on her album? I have no idea cuz I definitely didn't listen to it.

You don't really care about music

And unfortunately a lot of ppl feel this way

"Do you fools listen to music or just skim through it?"

 

[ball15life]

Maybe but Wayne had substance, different concepts etc. Had no issue getting personal either.

If Wayne came out today, they’d call me crazy for suggesting he could make a Georgia Bush or even a Trouble.

It was before Wayne tbh.

I disagree. Wayne is the example for what artist development can be and also he was fairly diverse as a rapper.

IMO Wayne became most famous when his songs for the most part started lacking substance and stories. People were going around quoting his punchlines but he barely had songs post TC3 that really had any substance or stories. I'm not saying he's the only reason or the genesis, but I do think there is a slight correlation to his music and what OP said.

 

[Iceson Beckford]

The funny thing is a lot of people complain about “What happened to rap” while at the same time waiting for corporate record labels to feed you the rap that you are looking for.

Alright and lets say I just wanted to discuss the popular rappers at the moment


Or why Label are using certain techniques.

Don’t worry, I have my artists I listen to but it’s okay to question things too.

 

[CarltonJunior]

IMO Wayne became most famous when his songs for the most part started lacking substance and stories. People were going around quoting his punchlines but he barely had songs post TC3 that really had any substance or stories. I'm not saying he's the only reason or the genesis, but I do think there is a slight correlation to his music and what OP said.

This isn't true either

C5 had quite a few songs with substance and storytelling

 

[Redwood]

IMO Wayne became most famous when his songs for the most part started lacking substance and stories. People were going around quoting his punchlines but he barely had songs post TC3 that really had any substance or stories. I'm not saying he's the only reason or the genesis, but I do think there is a slight correlation to his music and what OP said.

I can respect that. I do agree that he was mainly coasting post C3.

 

[BmoreGorilla]

Fair play

I made this thread for discussion so I appreciate responses like this even if they don’t agree with my premise.

I do agree with the thread premise strictly on a mainstream level tho

 

[Formerly Black Trash]

IMO Wayne became most famous when his songs for the most part started lacking substance and stories. People were going around quoting his punchlines but he barely had songs post TC3 that really had any substance or stories. I'm not saying he's the only reason or the genesis, but I do think there is a slight correlation to his music and what OP said.

I remember he had a great song about becoming a father when he was young

Can't remember the name of it and only heard it once

 

[Yehuda]

What was Sir Mix-a-Lot's substance? What was his story? What was Father MC's story? Tone Loc's? Candyman's?

 

[ball15life]

This isn't true either

C5 had quite a few songs with substance and storytelling

This was well past his peak in popularity....honestly I forgot about that album. What was that, 2018?