What exactly did Puff do with Ciroc that made it blow up like it did.....

[Sensitive Blake Griffin]

marketing, promotion and he's P Diddy, thats a huge intangible asset.

 

[*L*E*G*A*C*Y*]

Ciroc is my shyt. I used to be big on smirnoff and grey goose, but IMO Ciroc is the smoother tasting Vodka.

 

[CrimsonTider]

puff owns an ad agency. if nothing else they know the urban market better than any company not named translation (steve stoute). every puff and puff associated artist has a 8 second screenshot of that ciroc on viral vids. that's what people see and think is behind all of this...nah

it was a bucket-blessing to find a "luxury" brand of alcohol struggling to find its footing in a market dominated by other brands, take their misfortune, leverage that into a deal, then promote the hell out of it as an insider within an industry that sells ideas of luxury whilst in the middle of many of the places that has alcohol present.

the flavor thing put it over the top though. im sure dame thought armadale could have done this before, but truth is, there was nothing to separate it from the grey goose's and ketel one's in terms of quality, and it lacked familiarity. flavors were like a liquor reset. the playing field was equal and he pushed the flavors harder than any other company. when that red berry and coconut hit, it sent ciroc into another stratosphere. people who don't even like liquor could stomach those sweet mixes. dunno what puff's input was with the flavors, but at the very least he gets credit for making the consumer aware of them.

Yep,

They had Goose (the #1 seller in vodka forever)

Putting out flavors ( pear, orange, etc)

The crazy thing is... Low quality vodkas always had flavors (Smirnoff)

 

[boskey]

I don't even drink like that bro. I had a beer last weekend for the first time in 4 1/2 years, but I don't knock what other nikkas is drinking and his tone is on some c00n shyt.

Thats only a c00n comment on the surface but as usual theres levels to this shyt. Like gator said, the "fruity liquor" hustle is not new in any way just google the term "bum wine".

Ciroc is literally the 2013 Grown and Sexy 2.0 15 dollar cover version of Mad Dog 20/20, and fruit punch flavored St. Ides. They even got our sistas drinking strawberry flavored Bud Light now

 

[dora_da_destroyer]

I don't know other than its a good product and diageo is a beast at mass market liquors

 

[*L*E*G*A*C*Y*]

Dont forget

ARMADALE!

That shyt never took off...

In fact, for as much as I respect Dame as a business man, I can't not acknowledge the fact that the majority of his post-Roc-A-Fella business ventures went sour.

 

[Jesus]

Selling sweet beverages to spooks is as easy as selling dreams to a teenage runaway...

These nikka paying for this overpriced bullshyt.

Tito's, Belvedere, Goose are definitely better. Hell even Smirnoff and Skyy flavored vodkas taste better.

 

[MikeBrownsJob]

Thats only a c00n comment on the surface but as usual theres levels to this shyt. Like gator said, the "fruity liquor" hustle is not new in any way just google the term "bum wine".

Ciroc is literally the 2013 Grown and Sexy 2.0 15 dollar cover version of Mad Dog 20/20, and fruit punch flavored St. Ides. They even got our sistas drinking strawberry flavored Bud Light now

Who cares though? If that's what they want to drink them. When I was a heavy drinker I never brow beat people into what they liked. Lolz bro I just hung with people that was into my shyt and if I was kickin it with new nyggas I just put them on. Really that simple. Homie only felt some type of way because his non-black friends make him feel bad about himself. That's not our problem. That's his and his friends problem.

 

[boskey]

Who cares though? If that's what they want to drink them.

True. Agreed.

But just a rule of thumb: If they put sugar in it then it is:

1. shytty alcohol and the sugar covers the taste
2. For women
3. For children

 

[MikeBrownsJob]

True. Agreed.

But just a rule of thumb: If they put sugar in it then it is:

1. shytty alcohol and the sugar covers the taste
2. For women
3. For children

That's like 99% why dudes drink. All this "taste" shyt ain't really relevant when most drinking is going to be done in a sweaty nightclub with loud music.

 

[KG1]

Another idiot

How Ciroc got popular in the first place is be air it uses grapes to make the vodkas instead of potatoes

Ciroc got popular cause they made it cool to drink a premium vodka brand. The fact that its made of grapes is essential a marketing ploy. They tried to exploit it during the early 2000's when the brand was launched and that shyt didnt sell

 

[KG1]

Great sustained marketing and branding that ended up making ciroc to vodka what hennessy is to cognac...

What is more puzzling to me is how in the hell did moscato become the hood's wine of choice...no particular brand or company, but after that Timberland/Drake song in like '09 hood broads all over the country started swearing by fukking moscato like it was the nectar of the gods...I know wine makers got those first quarterly returns when that sh!t blew up and went

I worked with Bartenura its sweet and cheap to make which why they geared towared african american community

 

[KG1]

Puff and Blue Flame executives have major imput on Flavors. That I know for sure. But at the end of the day Diageo calls the shots

 

[KG1]

Alcohol has been in the rap game for a minute. Remember this St.Ides??? Tupac & Snoop Thug Passion.

 

[28 Gramz]

nikkas in here saying Smirnoff and Skyy Vodka tatse better on some against the grain shyt and comparing it to MD 20/20

Whenever black people enjoy something it's always seen as low brow or c00nery, shyt is disgusting

Let's not act like those cac college kids weren't downing 4 Loko's like Diet Mountain Dew's a couple of years ago.