What exactly did Puff do with Ciroc that made it blow up like it did.....

USSInsiders

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dame-dash-talks-jay-z-breakup-losing-aaliyah-divorce-to-rachel-roy-the-jasmine-brand.png

He looks like a black Mikhail Gorbachev :pachaha:
 

Akademiks

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Diddy signed half of these DJ's to like 10 K endorsement deals with Ciroc and called them ciroc boyz .. they shout it out non stop on the radio and clubs. made it fashionable to drink. it actually taste the best of the the vodkas as well. and then he sponsored the shyt outta everything. event where important ppl are would be sponsored by them ... diddy's team make those calls to get into urban areas. he has a nice stake into the company.
 

MikeBrownsJob

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Im sayin its equilavent of the stereotype that all black people think heineken is the best beer ever made.

:what: and who gives two shyts if they do. Let them nykkas like what they like. Are your non-black friends making you feel uncomfortable or something? Do you sense shame because the people who look like you find something appealing that is seen as low-brow in another culture?

hC0BD32BB
 

NV-ME

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puff owns an ad agency. if nothing else they know the urban market better than any company not named translation (steve stoute). every puff and puff associated artist has a 8 second screenshot of that ciroc on viral vids. that's what people see and think is behind all of this...nah

it was a bucket-blessing to find a "luxury" brand of alcohol struggling to find its footing in a market dominated by other brands, take their misfortune, leverage that into a deal, then promote the hell out of it as an insider within an industry that sells ideas of luxury whilst in the middle of many of the places that has alcohol present.

the flavor thing put it over the top though. im sure dame thought armadale could have done this before, but truth is, there was nothing to separate it from the grey goose's and ketel one's in terms of quality, and it lacked familiarity. flavors were like a liquor reset. the playing field was equal and he pushed the flavors harder than any other company. when that red berry and coconut hit, it sent ciroc into another stratosphere. people who don't even like liquor could stomach those sweet mixes. dunno what puff's input was with the flavors, but at the very least he gets credit for making the consumer aware of them.
 

boskey

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You say that like it's a bad thing :stopitslime: I guess even the liquor we like isn't shyt unless a white man is sippin it.

hC0BD32BB


lol but if Mr. Charlie made it then why wont Mr Charlie drink it?

its-a-trap.jpg



I don't drink Ciroc and I don't fukk with 99% of rapper products why? Cuz thats exactly what they want us to do...
 

MikeBrownsJob

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lol but if Mr. Charlie made it then why wont Mr Charlie drink it?

its-a-trap.jpg



I don't drink Ciroc and I don't fukk with 99% of rapper products why? Cuz thats exactly what they want us to do...

I don't even drink like that bro. I had a beer last weekend for the first time in 4 1/2 years, but I don't knock what other nikkas is drinking and his tone is on some c00n shyt.
 

MysteryT

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Because he knows how to market, promote, and sponsor the hell out things.
 

darealvelle

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:what: and who gives two shyts if they do. Let them nykkas like what they like. Are your non-black friends making you feel uncomfortable or something? Do you sense shame because the people who look like you find something appealing that is seen as low-brow in another culture?

hC0BD32BB

No jokes outside, yes that true. Not the being a shame part, but non blacks always think they figure us blacks out. And when they realize you dont represent those stereotypes they think you are on some amazing shyt.
 

No Homo

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puff owns an ad agency. if nothing else they know the urban market better than any company not named translation (steve stoute). every puff and puff associated artist has a 8 second screenshot of that ciroc on viral vids. that's what people see and think is behind all of this...nah

it was a bucket-blessing to find a "luxury" brand of alcohol struggling to find its footing in a market dominated by other brands, take their misfortune, leverage that into a deal, then promote the hell out of it as an insider within an industry that sells ideas of luxury whilst in the middle of many of the places that has alcohol present.

the flavor thing put it over the top though. im sure dame thought armadale could have done this before, but truth is, there was nothing to separate it from the grey goose's and ketel one's in terms of quality, and it lacked familiarity. flavors were like a liquor reset. the playing field was equal and he pushed the flavors harder than any other company. when that red berry and coconut hit, it sent ciroc into another stratosphere. people who don't even like liquor could stomach those sweet mixes. dunno what puff's input was with the flavors, but at the very least he gets credit for making the consumer aware of them.

This right here. Nothign more nothing less.
 

Nemesis

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puff owns an ad agency. if nothing else they know the urban market better than any company not named translation (steve stoute). every puff and puff associated artist has a 8 second screenshot of that ciroc on viral vids. that's what people see and think is behind all of this...nah

it was a bucket-blessing to find a "luxury" brand of alcohol struggling to find its footing in a market dominated by other brands, take their misfortune, leverage that into a deal, then promote the hell out of it as an insider within an industry that sells ideas of luxury whilst in the middle of many of the places that has alcohol present.

the flavor thing put it over the top though. im sure dame thought armadale could have done this before, but truth is, there was nothing to separate it from the grey goose's and ketel one's in terms of quality, and it lacked familiarity. flavors were like a liquor reset. the playing field was equal and he pushed the flavors harder than any other company. when that red berry and coconut hit, it sent ciroc into another stratosphere. people who don't even like liquor could stomach those sweet mixes. dunno what puff's input was with the flavors, but at the very least he gets credit for making the consumer aware of them.


basically......... Ciroc and Ace of Spades highlights the fact that whatever is considered "cool" in urban culture will filter into the mainstream
 

MikeBrownsJob

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No jokes outside, yes that true. Not the being a shame part, but non blacks always think they figure us blacks out. And when they realize you dont represent those stereotypes they think you are on some amazing shyt.

How about you address them instead of brow beating your brothas and sistas for not adhering to their standards of being cultured? Has that ever crossed your mind? You need to drop them fakkits and if it's co-workers just hit them with the :stopitslime: and they should get the picture that you not some clown nygga for them to style on. Have some pride breh.
 
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