Why can't people the Ciroc isnt the best.It's a decent vodka, but to hear people say Ciroc is the best vodka or best tasting vodka lets you know how much Diddy has confused & brainwashed the masses. I don't care for it personally, but it's no doubt Diddy is a brand & marketing genius & really leveraged his star power to make Ciroc THE vodka drink of choice for the young urban demographic
Vodka has no taste.
So the smoother the vodka the better.