"The South fukked up Hip Hop's sound"

K.O.N.Y

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OutKast and Scarface were most definitely on just before that. 5 mics in the source, plat/multi plat, charting top 3 and shyt when it wasn’t a normal thing. But other than that it wasn’t really a “movement” until those you mentioned. One thing I always found weird about the south though is that it’s like half of the country and population but people act like it’s the size of Brooklyn and homogeneous like Iceland.
I agree. On the same coin people act like new york is a region as well and not just one city
Admittedly at some fault to nyers ourselves
 

K.O.N.Y

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1 typo .. but funk wasn’t that funny in the light compared to disco
Disco became funny in the light when studio 54 types and gays gravitated towards it. It started off black,straight and urban
images


Disco King Mario-early pioneer in hip hop before herc,bambaataa or flash
2 point being when disco was in its later years and was dying was around the time the same time hip-hop(which took a few of its elements) was in the kitchen brewing up with some of those ingredients
Hip hop was following the black urban version of disco not necessarily in tune with the gay/studio 54 manhattan version

3 the way melle Mel dressed was offensive ... and scary
Other members of the furious five would be more guilty. But have you seen how funk acts dressed and got down? None of it had to do with gay disco culture


Women and children(by extension) are the number 1 consumers in the world.
Not sure what this has to do with anything
And no ones tryna bump music in a sweaty club basement with large hoodies nodding there head to hard raps with no females around. That’s not wavy

Absolutely correct idk why you think nyers were doing this lol
Most strippers get put on to music by P.I’s and D-boy’s
This makes it even worst

in red
 

IllmaticDelta

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i remember back in the late nineties when radio stations still practiced regionalism
Drove down south to sc to visit fam and "Back that thing up" came on.... huge culture shock:mjlol: My family couldnt believe how country juve was sounding. But ultimately fukked with the song nonetheless

I would say the south was buzzing with no limit,cash money etc. But the late nineties belonged to a war torn NYC coming off the east coast-west coast beef/war... and the deaths of biggie and pac

With the ascension of the newly crowned kony jay-z, with DMX, big pun etc.

Going into the 2000's Murda inc ja rule ashanti,terror squad,Dip set and G-Unit/50 cent era

The south took over after that

east coast by the late 90's were already hopping on the southern bounce feel

by 2000

Hip-Hop's New Direction
Rap's Latest Wave Is Called the 'Dirty South,' and It's Already Starting to Clean Up at the Cash Register


The Dirty South belongs to the rappers who record for No Limit, including P himself, Magic, Mia X, Mercedes and Silkk the Shocker. It belongs to another New Orleans powerhouse, Cash Money Records, whose small but prolific roster performs Thursday at MCI Center along with artists on the New York-based Ruff Ryders label. Atlanta rappers like Outkast and Goodie MOb are of the Dirty South, and so are Memphis-bred pioneers Eightball & M.J.G. and the rest of Houston's Suave House, as well as Rap-A-Lot and Atlanta's Organized Noise. The acts on compilations like "South Coast Ballers" and "Get Crunk!" are Dirty South, too.

During the past couple of years, with mainstream hip-hop fans growing bored with rap's East Coast-West Coast rivalry and tiring of Puff Daddy's pop tendencies, the Dirty South has stepped up to an exalted position. Currently, the Southern charge is being led by Cash Money Records.

The label's stable of artists is small--four rappers who record solo and together as the Hot Boys, plus the Big Tymers duo. But the label's chart presence in the past year has been remarkable. Released in November 1998, Juvenile's nearly quadruple-platinum "400 Degreez" remains at No. 41 on the Billboard "Hot 200" chart in an unusually long run for a hip-hop album, one prolonged by the smash hit singles "Ha" and "Back That Thang Up." His new "Tha G-Code," released in December, has already gone platinum. The Hot Boys' "Guerrilla Warfare" has also achieved platinum status, as have two solo efforts by Hot Boys B.G. ("Chopper City in the Ghetto") and Lil Wayne ("Tha Block Is Hot").

"Hip-hop from the South is real big, as big as it ever been," says Ronald "Suga Slim" Williams, 26, who formed Cash Money eight years ago with his brother, Bryan "Baby" Williams, 28. "Everybody tryin' to get something from the South right now."


- The Washington Post

by 2004

Lil John Crunks Up the Volume

HIP-HOP fans love to bemoan the state of the art. The genre, it seems, will never sound quite as good as it did whenever you happened to be in high school. But perhaps even hard-core curmudgeons will agree that 2004 has been great fun, thanks in large part to the vociferous Southern hip-hop stars kind enough to take over the pop charts. Over the past year, radio stations across the country have been hijacked by a string of rebel yellers -- Petey Pablo (North Carolina), Lil' Flip (Houston), Young Buck ("Cashville," Tenn.), T.I. (Atlanta), Juvenile (New Orleans), Trick Daddy (Miami) -- bearing one exhilarating hit after another.

This is isn't a new trend: Southern accents have been ubiquitous in mainstream hip-hop since at least the late 1990's, and the biggest Southern hip-hop acts, like Missy Elliott (Virginia Beach) and OutKast (Atlanta), have been so successful that many listeners don't even think of them as Southern rappers: they're pop stars now.

But whereas they once worked to join the hip-hop mainstream, now Southern rappers are the hip-hop mainstream. A recent article in Vibe magazine found that they accounted for 43.6 percent of hip-hop radio spins this year (through October). The once-dominant East-Coast hip-hop establishment accounted for only 24.1 percent. Even the most proudly parochial New York City street vendors do a brisk trade in Southern hip-hop mixtapes. And from Britney Spears, who hired Atlanta's Ying Yang Twins, to the Roots, who recruited Houston's Devin the Dude, acts from all genres have decided that their albums aren't complete without a cameo appearance from a guest star with an aversion to terminal consonants.

No one has done more to help this year's Southern takeover than Lil Jon, the screaming, pimp-cup-holding Atlantan who also happens to be one of the country's most exciting, and most successful, electronic composers. His huge, whizzing synthesizer lines helped Petey Pablo score one of the most exuberantly nasty Top 10 hits of all time ("Freek-A-Leek"), turned a new singer named Ciara into an overnight celebrity (her brilliant single "Goodies" was one of the summer's biggest hits), and helped launch Usher into the stratosphere (blame Lil Jon the next time Usher's "Yeah!" becomes stuck in your head).


Lil John Crunks Up the Volume
 

Preach Jackson

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Producers were building toward a new sound, Rappers like Rah were too busy telling us at the beginning of every song their would “bring hip-hop back”. if it didnt sound like a dusty Preemo demo from 94 they turned their nose to it.

Any more than the Jiggy era sound that NY was on for a hot minute?

At the end of the day the consumer dictates for the most part, what sound takes prominence.

It's difficult to predict what will get over however everything comes full circle.

"nikkas can't sell records so they blame it on the South"

nikkas ain’t got enough creativity to come up with they own shyt so they blame it on the South.

Far from southern but just looking at other genres, the south saved hiphop. Brought mad new dimensions, genres usually start dying when no one innovates new sounds. And rap was getting pretty static.

Mostly it was the production but also flows and melody.

All these karaoke rappers that haven’t managed to bring anything new to the game but just mimicking what’s been done are always complaining. Basically saying, “dudes can’t even mimic what I came up on anymore”.

Blame the label execs that put money behind the shyt

why don't people ever call out the real culprits?

the people behind the curtain that force-fed the dumber southern records in the mid-00s & beyond, and made it THE sound, and made everybody else chase that sound in hopes of placement.

just simply blaming the south gets us nowhere.





people just gotta stop acting like the east coast doesn't exist outside of new York,

Camron & vado basically laid down a blueprint with araab muzik. but arab is from rhode island, so he got ignored.

and philly producers laid another blueprint down. also ignored, and meek millz had to go down south to get national exposure.

new York could've rode these waves to prominence like jay-z did.

All valid
 

K.O.N.Y

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east coast by the late 90's were already hopping on the southern bounce feel

by 2000

Hip-Hop's New Direction
Rap's Latest Wave Is Called the 'Dirty South,' and It's Already Starting to Clean Up at the Cash Register





- The Washington Post

by 2004

Lil John Crunks Up the Volume




Lil John Crunks Up the Volume
Not doubting the souths influence in the late nineties. But the south as a region didnt take over till the mid 2000's(2005)
 

Justin Nitsuj

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As a Southerner, I will always have respect for Jadakiss and Fat Joe. Because they was rocking with the South way before New York started rocking with us.

Plus I feel like when Nas start saying that "Hip Hop is dead" bullshyt, that really put the nail in the coffin.
 

NO-BadAzz

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no limit and cash were flash in the pan

Who was bigger than Hov And X in the south culturally and in the game in the late 90's


Master P.

Ppl really do show their age.

Master P was on the Forbes bud. X and Jay wasn't no where in nikkas radio systems in the south, P and No Limit.and Cash Money underground had more impact

Hov wasn't even being played in the South bud until UGK gave him the pass.

X got on from having "What these bytches Want" Truth be told, X wasn't being pushed down here until he made that song.
 

IllmaticDelta

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Breh we were all there. The south was not running hip hop in the early 2000s.

I said the south by the mid 2000's fully took over. The late 90's and early 2000s, had the south influencing the sound of NYC (timbaland/neptunes/cash money etc..) and then later, on the verge of becoming the sound of hiphop when crunk started blowing up. The articles you just quoted put the market shares of each region into even more context on how the south was taking over and the east was falling behind.
 

BrothaZay

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Master P.

Ppl really do show their age.

Master P was on the Forbes bud. X and Jay wasn't no where in nikkas radio systems in the south, P and No Limit.and Cash Money underground had more impact

Hov wasn't even being played in the South bud until UGK gave him the pass.

X got on from having "What these bytches Want" Truth be told, X wasn't being pushed down here until he made that song.
X was very popular in the south
 

NO-BadAzz

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X was very popular in the south

Late 90s, X was not popular in the south.

When X took off it was from the song he had with "Sisqo"

nikkas wasn't fukking with X like that down here. nikkas wasn't even on X when he was on 24 hours song,

That song he did with Sisqo pushed his play down here. Then Juvie stamped Ruff Ryders when he did Down Bottom with them.

If you feel that way, What song in 1998 was nikkas fukking with in the South?? What song did nikkas play in their radios in 1998 or at parties/clubs in the SOUTH by X?? How it's going down, the one with Faith?
 
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