Expect more touchdowns from these players in 2017, including Greg OlsenCan we get Mike Clay's touchdown projection sheet?
This is going to be a mouthful, but bear with me for a minute.
From 2007 to 2015, there were 180 instances in which a wide receiver or tight end scored fewer than five touchdowns on 70-plus offensive looks (carries plus targets) before managing at least 70 looks the next season. Of those 180 instances, 125 times (69.4 percent) the player scored more touchdowns the next season. Focusing in on the 64 players in that group who scored fewer than three touchdowns during the first season, 56 of them (87.5 percent) scored more touchdowns the next season. Of the 23 who scored either one or zero touchdowns, 22 of them (95.7 percent) found the end zone more often the next season. Jason Avant (2011-12) was the only exception.
We see similar results if we run this test on running backs. In that same 2007-15 window, there were 50 instances in which a back scored fewer than eight touchdowns on 200-plus looks before managing 200 looks again the next season. Of those 50 instances, 37 times (74 percent) the player scored more touchdowns the next season. Interestingly, there were seven backs who scored fewer than three touchdowns in the first year but each scored more often the next year. Of that group, only Darren McFadden (2014-15) failed to score at least five touchdowns the next season, and the average second-year touchdown total was 7.2.
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If you skipped all that, or just tuned out while scanning over the letters and numbers, the point here is simple: NFL players tend to bounce back -- often in a big way -- when they post an unusually low touchdown number the prior season.
A careful examination of the 2016 usage for each of the players below tells us that we should expect an increase in scoring production this season.
In this piece, I'll be referencing OTD, which is a statistic that weighs every carry/target and converts the data into one number that indicates a player's scoring opportunity. Put another way, it's how many touchdowns a league-average player would have scored with the exact same opportunity as the player shown.
Be sure to also check out the 16 players who will score fewer touchdowns this season.
Note that this study is limited to regular-season rushing and receiving data.
Greg Olsen | Carolina Panthers
2016 TDs: 3 | OTD: 6.6
Olsen entered 2016 having managed at least five touchdowns during each of the previous eight seasons. Despite racking up a career-high 127 targets, Olsen found the end zone only three times. He registered 10 end zone targets (fourth most among tight ends) for the fourth time in his career, which includes three of the past four years. Olsen caught two of those 10 targets and ran 42 yards on his other score. Olsen's résumé and last year's usage suggest the low touchdown total was a fluke. Expect him to rebound in 2017.
2017 Projection: 6
Spencer Ware | Kansas City Chiefs
2016 TDs: 5 | OTD: 7.5
Ware found the end zone on only three of his 214 rushing attempts last season. That's after he scored on six of 72 carries in 2015. Ware ranked 16th in the league with nine carries inside the opponent's 5-yard line, but scored on only two. He scored on five of seven tries in the same area in 2015. Ware did bail out his owners a bit by catching a pair of touchdowns (1.2 receiving OTD). He scored from 3 and 48 yards out despite only two targets while inside the opponent's 17-yard line. Nonetheless, Ware was unlucky overall in the touchdown department and his scoring rate is likely to rebound in 2017. Of course, his overall production will depend on whether or not he's able to fend off rookie Kareem Hunt for touches.
2017 Projection: 8
Marvin Jones | Detroit Lions
2016 TDs: 4 | OTD: 7.0
Remember back in 2013 when Jones defied logic and scored on 10 of his 51 receptions? He had a 4.7 OTD that season and was about as obvious a lock for touchdown regression as you'll find. Labeled by many as having a "knack" for finding the end zone, he proved to be yet another example that touchdown scoring is not a skill, but rather a luxury of opportunity. Of course, Jones has taken the regression to the mean a bit too far. He's scored exactly four touchdowns each of the past two seasons despite a 5.5 OTD in 2015 and a 7.0 OTD last season. Since catching all nine of his end zone targets during that bizarre 2013 season, Jones has caught just three of 18 during his past two campaigns. That includes two of 10 in 2016, his first season with Detroit. Jones' usage suggests he's a candidate for a bounce back in 2017, just don't expect a return to 2013.
2017 Projection: 6
Todd Gurley | Los Angeles Rams
2016 TDs: 6 | OTD: 7.6
Gurley was a major disappointment last season, and his 3.2 yards per carry was only the beginning of it. Despite registering the fifth-most carries (278) and 12th-most targets (57) among running backs, Gurley found the end zone only six times and finished 15th in fantasy points. Gurley scored 10 touchdowns despite a 6.3 OTD as a rookie, which made him a candidate for regression to the mean, but he clearly overshot it by a bit. Last season, he scored on four of six carries from the opponent's 1-yard line, and his other touchdowns came from 3 and 24 yards out. With little competition for snaps, Gurley is well positioned for another massive workload in 2017. Expect the touchdowns to follow his hefty volume.
2017 Projection: 10
Alshon Jeffery | Philadelphia Eagles
2016 TDs: 2 | OTD: 5.1
This is the second consecutive year in which Jeffery has found himself on this list. The former Bear has scored six touchdowns despite a 12.0 OTD over the past two seasons. He's actually fallen short of his OTD during each of his first five seasons in the league, though the gap between his 2012-14 touchdown total (20) and OTD (22.9) is much closer. Jeffery has proven to be heavily utilized near the goal line. He's reached double-digits in end zone targets each of the past four seasons. That includes 2015, when he ranked seventh at the position with 16 despite missing seven games. During the 2013-14 seasons, only Brandon Marshall (43) and Calvin Johnson (38) managed more end zone targets than Jeffery's 37. Jeffery now heads to Philadelphia, where he figures to act as Carson Wentz's go-to target near the end zone. His touchdown underperformance (as it relates to OTD) may seem like a trend, but it just as well could be traced to bad luck (a coin that comes up heads five consecutive times still has 50-50 odds of turning up tails on the next flip after all).
2017 Projection: 6
Brandon Marshall | New York Giants
2016 TDs: 3 | OTD: 6.8
Marshall has been such a force in the touchdown department during his career that it's almost hard to believe he made this list. Marshall ranked seventh among wide receivers with 15 end zone targets last season (he caught just three), which marks his second-worst finish in the category in the past 10 years. In fact, Marshall has paced the position in end zone targets four of the past six years and he's seen an NFL-high 180 since 2007. Now with the Giants, it's fair to assume Eli Manning will be the next in a long line of quarterbacks to feed Marshall near the goal line.
2017 Projection: 6
Jermaine Kearse | Seattle Seahawks
2016 TDs: 1 | OTD: 5.4
Kearse has the distinction of owning the largest gap between his touchdown total and receiving OTD during the 2016 season. He racked up seven end zone targets for the third season in a row and finished top 40 among wideouts in the category each of those seasons. He caught only one of the seven end zone looks last season, but was targeted 10 additional times while inside the opponent's 10-yard line. Kearse is a good bet for a reduced role with surging Paul Richardson and rookie Amara Darboh now in the mix, but the veteran is still likely to receive in the range of 35-45 targets.
2017 Projection: 3
Julian Edelman | New England Patriots
2016 TDs: 3 | OTD: 5.7
Edelman's 5-foot-10, 200-pound frame doesn't exactly scream "touchdown machine," but he certainly should have delivered more than three scores last season. Interestingly enough, Edelman caught a career-high seven touchdowns in only nine games in 2015. His 4.7 OTD that year suggested his scoring pace was unsustainable, but -- as is becoming a theme in this piece -- he overcorrected a bit in 2016. Edelman caught one of eight end zone targets last season after hauling in 12 of 25 (48 percent) during his first seven seasons. Edelman has never finished better than 24th at the position in end zone targets, but sees enough volume in a high-scoring offense that he's a strong bet to find the end zone more often in 2017.
2017 Projection: 6