That's such a ridiculous statement. You say that like there is some ordinance that mandates there shall be no other PPV fighters. Mayweather is the most unlikely PPV star ever, and here we are after nearly a decade of PPV records being set by him. Andre Ward is arguably the greatest fighter in the world, and thus, he absolutely has PPV star potential. If Andre's career wouldn't have gone off the rails in 2012 he'd have atleast 2-3 PPV fights under his belt right now.
If all goes to plan, he'll have a PPV fight with Kovalev this year. And after that, he SHOULD be right back in on PPV against Adonis. If he has two PPV fights in a row and becomes the unified and linear light-heavyweight champion in a row and undisputed P4P #1, guess what? His next fight after that will be on PPV, too.
But really, it's on Andre. HE'S the one with this potential, so he ultimately has to be the one willing to do anything to get there.
It isn't a ridiculous statement.
Becoming a PPV star is damn near impossible. Mayweather had several things going for him to become a PPV star. He was actually obsessed with becoming a PPV star. If you have ever had an obsession, you know its something that consumes you. He was saying at 135 he wanted to fight Oscar. This was when Oscar was at 154. Floyd took the initiative to actually make it happen, unlike other fighters that don't do shyt. He did the WWE, Dancing with the stars, Money Mayweather persona, beat Oscar, etc to increase his profile and marketability to the casual fan. 24-7 was actually his idea as well.
Floyd has actual opponents that range from 135-154 that he can actually create a PPV with.
This can be viewed as subjective. However, despite how boring the casual fan says Mayweather is, he is perhaps the most aesthetically pleasing fighter to watch. The way he fights is absolutely pleasing to eye. That is a clear advantage he has over other "pure" boxers.
I think Ward is a boxing star. However, I don't think he will ever be a PPV star. I do think he will have some ppv appearances if its the right fight, like Hopkins did.
Me & you probably have a completely different point of view when it comes to a PPV star. I view a PPV star as a guy that will NEVER fight on free tv again. From my point of view, I do not view Cotto as a PPV star for the simple fact that he occasionally has to fight on regular hbo. I don't think Ward will ever be a bigger star than Cotto.
Your also making an assumption that Ward-Kovalev even does well. Yes I clearly acknowledge it's a huge fight for boxing. If Crawford-Postol can get a PPV, then Ward-Kovalev can. However we gotta be honest here. It should be on HBO Championship boxing. Not on PPV.