Gary Williams, an assistant coach with the AAU’s Birmingham Storm, was always on the lookout for talent. When Williams first spotted Cousins, he figured he had to be nearing high school graduation. He was a seventh-grader. Williams told Cousins about the Storm, but the boy had always been reluctant about playing basketball. He was especially worried about the frequent travel an AAU team demanded. It was his mother who coaxed him into it.
Danny Pritchett kept waiting for the kid to stop growing. Pritchett, the Storm’s head coach, figured that Williams had exaggerated Cousins’s size. Maybe he was 6-foot-1 or 6-foot-2. “Oh my god,” Pritchett said to himself as he watched Cousins unfurl out of the car before his first practice. Just 12 years old, he stood about 6-foot-5. Cousins didn’t know much about the game then. But unlike most kids his size, he was coordinated. “That was when I knew I had something to work with,” Pritchett said.
Within two years, the recruiting website Rivals.com ranked Cousins as the country’s top ninth-grader before he entered E.B. Erwin High School in Center Point, Alabama. “It came pretty fast,” Cousins said. That ranking may as well have been pinned onto Cousins’s back next to his jersey number. Opponents played him aggressively, coming after him to prove their toughness. He had his front teeth dislodged on more than one occasion. “When people couldn’t compete with him, they would actually push him, hit him, knock him out the air,” Pritchett said. “The front teeth in his mouth are not real. They got elbowed out. So you’re telling a kid that’s maybe 15, 16 years old that this is normal, you’ve got to handle this. There were some growing pains to show him how to handle it.” Pritchett asked Cousins to respond by playing harder. “Grab 10 more rebounds,” he suggested. “Dunk five more times. That’s how you get back at them.”
The competition wasn’t limited to the court. Other summer league coaches tried poaching Cousins from Pritchett on nearly a daily basis. The Bad News Bears, Monique Cousins playfully called the Storm. They lacked the resources of other AAU teams. Monique drove from tournament to tournament, sometimes pulling up at home from a weekend trip just in time for DeMarcus to run inside and get dressed for school.
Other teams offered free flights, sneakers, and tickets to professional games. “Anything that a child his age would like to do,” Monique Cousins said.
DeMarcus Cousins noticed how those recruiters changed their tune when he told them he was sticking with Pritchett and the Storm. “There’s people that smile in your face, but they’ve got a different agenda,” Pritchett said. “They’re not who they [say they] are.
“If DeMarcus loves you, he’s going to love you,” Pritchett continued. “If he’s upset about something, you’re going to see it. But that don’t mean he don’t love you. And if you got a question that needs to be asked, don’t ask him if you don’t want to hear the answer. He’ll tell you exactly what it is.”
Jaleel Cousins said his older brother allows few people into his life. “If he senses you’re fake and you’re going to try and use him, he’s going to let you know,” Jaleel said. “He’s not going to have a bunch of fake people around him.”
This mentality made for clear lines in life and on the basketball court. The opposition was the opposition. At Erwin, Cousins joined a veteran team. “He was an integral part of the team, but he wasn’t the captain,” said Van Phillips, the school’s principal. “He respected the senior leadership.”
Still, he had his problems. The school suspended Cousins for the second half of his sophomore season following a physical altercation with a bus driver. The incident trailed Cousins throughout his high school career. He maintained that he was only defending himself. The next season, when Cousins briefly enrolled at Clay-Chalkville in Pinson, he was ruled ineligible by the Alabama High School Athletic Association, which determined that the school had improperly recruited Cousins and two other transfers.
Cousins then landed with Hughley at LeFlore. “I was much the same [way] as a player and adolescent,” Hughley said. “I knew him a million miles away.” Cousins wondered why his new coach held him to a higher standard. Other kids had criminal records. Why worry about him? “You’re not at the starting line with these folks,” Hughley would tell him. “The folks are looking at you, saying, I wish I had what you have.”
“If somebody wants to beat you with a stick, let them find their own,” he’d tell him. “Don’t give them a stick to beat you with. But at 15, 16 years old, you don’t understand that.”
Basketball became Cousins’s life, a constant routine of practice and games, with school and sleep filling in the gaps.
Cousins missed out on many of high school’s rites of passage. “He didn’t do a lot of things outside of basketball,” Hughley said. Cousins went to an all-star camp instead of prom. He practiced instead of attending his school’s football games. “He never really got to do the normal things other kids did, like dating,” Monique Cousins said. “He basically sacrificed everything to play ball.”
Cousins maintained his ranking as a top prospect, even after a heavily favored LeFlore lost to Birmingham’s Parker, 52-39, in the Alabama High School Athletic Association Class 5A semifinals in 2009. Eric Bledsoe, Cousins’s future Kentucky teammate, guided Parker with 17 points, nine rebounds, and five assists. Cousins missed 10 of his 12 shots and fouled out on a technical with less than four minutes remaining. “His frustration was a big part of the plan,” Maurice Ford, Parker’s coach, told the Birmingham News. “Get the big man frustrated.”