I was saying this before the album dropped but Kendrick just hasn't taken that step musically/sonically/artistically/however you wanna call it that would make his music undeniable. Like he's sort of Casey Veggies-ish where he just raps on songs but isn't really entertaining with it. You listen to a verse and assume he's killing it with his deliveries and good flows but when you listen to the lyrics you rarely get those
moments when you hear a clever or witty ass line. Very little punchlines and flow switching. And his production isn't all that either.
For Kendrick, constructing cohesive, thoughtful and meaningful projects is his strength. That part of his game is unmatched . I didn't wanna rate TPAB (still never have) cause the album is art to me. The individual tracks didn't matter as much once you're listening and connecting the dots on the album's themes.
But that's a double edged sword because the main flaw with TPAB is that most of the songs aren't that hot as standalones. I skip every TPAB on shuffle except King Kunta , Alright. Momma and maybe instutionalized. It doesn't help that he was experimenting a bunch with his sound on this so unless funk is what you listen to on the daily most of this isn't for regular listening. You have to be in TPAB mode to really wanna listen.
Guess one way to describe it is if Kendricks album is like a steak cuisine meal that smells great, looks aesthetically pleasing, seasoned perfectly, and has a good balance of well cooked sides to go along with the steak. Though the meal as a whole is great especially presentation wise, you can't help but think that you've tasted better steak itself somewhere else
This. which is why the lack of impact it had is sort of disappointing cause IMO I think this is an important album for folks my age.
I love how people talk about him being positive/conscious as a gimmick. When has positivity sold shyt in rap? When did mainstream rappers make conscious albums at the PEAK of their popularity. Even if the album isn't warmly received I think Kendrick did a big thing making TPAB at this part of his career where he can get that message into many ears before crabs are able to write him off as "just a _______ rapper"