Snoop Dogg & Dr Dre expected to underperform with 36K first week despite major promotion

[mrvaughn]

Hopefully shows Dre he has a decision to make going forward.

He knows what fans want, and if he’s not catering to that then he‘s not going to sell.

 

[Reality Check]

This really isn't shocking.

Snoop has been bricking commercially for over a decade. His albums have largely gone under the radar since his Snoop Lion phase. That's not to say his music is bad as BODR was a pretty solid album but he's been a bigger celebrity than musician for a long while now. Even BODR couldn't make it to the top 100 on Billboard.

As for Dre, he hasn't had a traditional rap release since 2001(the album) and he hasn't been an in demand producer since the mid 2000's. By the time the 2010's came, people knew Detox was a fantasy and Compton was inaccessible to people for a long time due to Tidal. In other words, you had to be a real hip hop or Dre fan to even listen to it. The same casuals who watched the NWA movie likely didn't even know Compton dropped or heard a single song off of it.

So, this sounds about right for both of them. They're legacy acts so you can't expect them to put up big numbers anymore. Nas is an anomaly due to maintaining a strong core fanbase without having to pander to casuals or radio. That's why all the Hit Boy albums minus the ones from 2023 did fine commercially. People actually care about what Nas says whereas Snoop and Dre both use writers and rap about pretty basic/shallow topics so they don't have as strong of a core fanbase.

This is the truth.

Snoop has been coasting on being a full time celeb and focusing on other ventures. Even then, he's still been able to release some heat with BODR, Tha Dogg Pound album, and Tha Eastsidaz EP; he was given heat by Battlecat, Rick Rock (who as someone pointed out is wildly hit or miss but he's been hitting lately), Jelly Roll (not the fat white guy, the long-time producer for Snoop), and Hit Boy. And for the most part, he doesn't sound bad on these records.

Unfortunately, the reason this album isn't as promised falls squarely on Dre. Dre is a legacy act who doesn't realize it yet. The GTA tracks >>>> his work on this.

 

[⭐⭐⭐⭐⭐]

I've made this same statement over and over. FAcebook, twitter, and IG is filled with people talking about first week numbers when none of them have ever bought a Billboard magazine, own a UPC code, or registered a label. So WHY are people worried about what someone is selling or first week numbers?

Because it's Dr. Dre & Snoop Dogg and success is the incentive that keeps them going for more potential projects

 

[mrvaughn]

I’ll never forget about Dre.

But none of my memories of him go beyond 2007.

 

[Damnshow]

Last Snoop album that went gold was Blue Carpet Treatment, which at least had some cool commercial tracks like Vato, etc.

I see the comments went from "this album is dope" to "well both Snoop and Dre are old and got nothing else to prove"

Same happened with Compton album. First some fans were praising, but then it really got nowhere with bunch of uninspiring songs and comments changed to something like "this is just Dre celebrating his career making a quick soundtrack for a movie."

 

[NormanConnors]

I consider that impressive. Thats more numbers wise than Common & Pete Rock
And LL Cool J and this album is NOT of the quality of those two.

All 3 albums underwhelmed, but Its better than those two albums lowkey. I was disappointed in that Pete and Common more than anything else.

 

[Da King]

Album was garbage and people thought it was going plat?


Dre been trash as producer for 20 years

 

[⭐⭐⭐⭐⭐]

And for Outta Da Blue were they just like give me A Milli and Paper Planes and put Snoop Dogg on it

 

[ReturnOfJudah]

Nobody wants to hear old people's new music. The shyt just hit different

 

[HollywoodP]

Major promotion? They didn't even make a single music video.

 

[Elim Garak]

Shocking!

 

[Amestafuu (Emeritus)]

album is shockingly bad

 

[Stick Up Kid]

if this one black legend decide to drop. 200k would be considered a flop for him

The alleged rapist? Probably would be some scam like he did with MAGA Carter/Sprint album

 

[Cladyclad]

The alleged rapist? Probably would be some scam like he did with MAGA Carter/Sprint album

Dumb fukk that album sold over 500k first week after giving away 1 million for free dummy

 

[DaKidFromNoWhere]

People rather hate than support. You had to know those numbers would be this or even lower. That’s good for them all things considered.

Country fans would never treat Garth like this...
Just celebrate they still droping music and keep it moving.