aboveclouds
All Star
if you want your "music" television just watch MTV Jams 
"Nobody wants their MTV. What's behind Viacom's alarming ratings collapse?"
- Thread starter ☑︎#VoteDemocrat
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Forgot all about this channel
'Yo Mtv Raps' was a religion though when I was a youngin'
'Yo Mtv Raps' was a religion though when I was a youngin'
@Napolean Props on this article. This might just be the most interesting article I've read on the Coli.
It not only talked about Viacom but gave an overview of the whole changing media landscape.
For a media addict like myself. This was a great read.
I totally agree with you about targeting too widely. These days it's all about the long tail when it comes to media content. You can't appeal to everyone. Think about all the sub-cultures in hip hop alone, how would have programming that appealed to most of 18-34?
Yea I can't knock Bob Johnson for wanting to be a billionaire, but by selling African Americans lost mad control of our culture.
Yep those days are gone. If you wanna find new music you can just keep a list of blogs who's opinions you respect. The problem is there's hardly any money in running a niche music blog.
I would soo watch that now. That would add a whole new dynamic because people you wouldn't even have to like the artist or the song just the director and the video.
What demographic would that be though? The paradox I think is that the people that actually buy music don't set the trends.
Yo the Chappelle Show is still to this day one of my favorites shows but you remember how much commercials they had? They were straight disrespectful with it, it felt like they would come back from commercial say something to end the show and go back to commercials. I'd be home like
...
I feel that if BET was still owned by Bob and his wife they would've corrected the ship.
It not only talked about Viacom but gave an overview of the whole changing media landscape.
For a media addict like myself. This was a great read.
@ watching MTV in 2015.
They played theirself worse than BET, b/c they had a much wider fanbase to keep.
I totally agree with you about targeting too widely. These days it's all about the long tail when it comes to media content. You can't appeal to everyone. Think about all the sub-cultures in hip hop alone, how would have programming that appealed to most of 18-34?
Yea I can't knock Bob Johnson for wanting to be a billionaire, but by selling African Americans lost mad control of our culture.
Yep those days are gone. If you wanna find new music you can just keep a list of blogs who's opinions you respect. The problem is there's hardly any money in running a niche music blog.
I would soo watch that now. That would add a whole new dynamic because people you wouldn't even have to like the artist or the song just the director and the video.
What demographic would that be though? The paradox I think is that the people that actually buy music don't set the trends.
I went to watch an episode of Fresh Prince on MTV recently and the time slot on my guide said 12:17pm - 1:07pm FOR ONE EPISODE..50 minutes!!??!! i couldn't finish it because the amount of commercial breaks they take. There's more commercials than programming on Viacom stations
Yo the Chappelle Show is still to this day one of my favorites shows but you remember how much commercials they had? They were straight disrespectful with it, it felt like they would come back from commercial say something to end the show and go back to commercials. I'd be home like
...I feel that if BET was still owned by Bob and his wife they would've corrected the ship.
People say no one would watch MTV if they still played music videos. Sometimes I like having some music playing in the background on the TV without going on the net looking for specific songs. Im sure many others feel the same. On the other hand I havent even put the channel on in years since they started the reality TV bullshyt. Thats just me tho 
YouTube/Vevo >>>>>>>>>>>>>if you want your "music" television just watch MTV Jams
aboveclouds
All Star
This is true, but for nostalgia feel alone
Either they go back to paying music videos 
Bring back music centered shows like TRL or go after the CW's market
If MTV wasn't sleeping on the job, shows like Supernatural, Vampire Diaries, Pretty Little Liars, The Originals, Gossip Girl, 90210 would have been on their network instead of just Teen Wolf
That's their whole demo but, they let CW take it all
Bring back music centered shows like TRL or go after the CW's marketIf MTV wasn't sleeping on the job, shows like Supernatural, Vampire Diaries, Pretty Little Liars, The Originals, Gossip Girl, 90210 would have been on their network instead of just Teen Wolf
That's their whole demo but, they let CW take it all
Late 2005 was when Music downloading finally forced album sales to fall the fukk off. That same TV season was when BET & others started playing less music videos and watching music videos on the internet started to become a thing,
Either they go back to paying music videos
If MTV wasn't sleeping on the job, shows like Supernatural, Vampire Diaries, Pretty Little Liars, The Originals, Gossip Girl, 90210 would have been on their network instead of just Teen Wolf
Did you forget that The CW is the successor the old WB Network? They been doing original scripted programming targeted at Teens & Young Adults A LOT longer than MTV.
Nah...I remember. But they were doing stuff like Gilmore Girls, One Tree Hill, Dawson's Creek. Teenage soap operas. You had your Angel, Buffy and Charmed but, recently they've started going harder with the teen sci-fi/fantasies/comic book shows. They just took those old concepts, made it their main focus and made the characters younger to reach the YA market. You saying MTV couldn't have done that if they weren't so
MTV sold out. I can't remember the term for it, but a lot of specialty channels try chasing the big audiences, but then they lose their identity and they lose their niche audience. It happens in all kinds of businesses. Spike used to be a country channel, but they sold out, lost their audience, and had to rebrand as a "man's network."
Cool Dr. Money
I’m Lil Jimmy but my boys call me J-Murder!
streaming is a big part of it and the second is lack of originality, how many shows do you need about teenage mothers 
now there's a Scream tv show that shyt dropped in 96 this generation doesn't remember the movie. Spike is trash a 24 hour cops marathon. Bet threw in the towel and gave up but i bet they wish they would've thought of College Hill in this era since fukkery and ratchetness is so popular
now there's a Scream tv show that shyt dropped in 96 this generation doesn't remember the movie. Spike is trash a 24 hour cops marathon. Bet threw in the towel and gave up but i bet they wish they would've thought of College Hill in this era since fukkery and ratchetness is so popular
AnotherRoute
Just another post by
When the realty tv trend took off they followed, ppl where watching shyt like the hills and it fueled more reality shows. The internet filled that void. So yeah I blame reality tv
Yaboysix
That nikka
Aye BET still got "baby boy" playing all the damn time?
AKM-95
All Star
streaming is a big part of it and the second is lack of originality, how many shows do you need about teenage mothers
Pretty much this...
I understand that we can watch videos at any time now but I see no harm in having multiple music blocks throughout the day.
They should consider a throwback Thursday block where they play old school MTV shows all day for a while. Teen Nick did this awhile ago and the ratings improved significantly.
Hell, people can only handle so many episodes of. Ridiculousness.and Teen Mob in one day they should of have seen this coming.