we been doing busniess outside our respective spectrums for so long we’ve been losing our individual identity and it’s harder to sell as a result
Once you sell yourself buyer is expecting that product to be as such.
You sign up to be a Marine, in your head you got the vision of Island hopping, then what happened? you ended up on a FOB, you got navy doing land missions
even down to our uniforms, the public is extremely visual, optics are important, more so for the U.S. than many other countries.
that ugly ass acu affected the visuals, and look what happened went back to the bdu look with multicam lol
The greens was our look, army green our color and then they went blue,
had nikkas looking we worked for amtrack.
They trying to fix it with the Ike uniform though
Also too, its hard for the army to sell its self as a whole because there is so many damn unit identities, thats why they had that army of one shii back in the g. Marines always were better at selling themselves cause they can sell themselves as one, and they're smaller so it works. Its a reason they never changed they shii outside of battle uniform.
People aren't trying to die for this country and we live in a climate of constant conflict. We got a future event internally with this election cycle. Russia-Ukraine, middle east stuff that the US always seems to be involved in.
People keep pushing the military on individuals who don't have great career prospects (and it came be a come-up for them) but some people are opposed to killing. I feel like that perspective gets lost on some. A lot of people are opposed to the idea of brandishing a gun and killing someone.
I mean tbf it's always been like that, combat arms are the smallest out of the branches. Most people end up support roles anyway. We were still probably about a million strong up into the 90s, and shii was going on left and right
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