I see now what the real objective is. A universal app store where you can buy software from whoever and use it on whatever device.
Microsoft: Planned universal app store for all devices and platforms
That's a pretty good play from them. Their objective is to get Game Pass on competing platforms so they run to the government and say see we'll play nice we even support a universal app store so people can use any app on any device they choose. That's something none of their competitors will want or support.
To me that means no longer needing to buy all 3 consoles because any console can play any of the other's games. Please let that happen.
To Microsoft it means Game Pass on Apple, Nintendo, and Sony devices. They DGAF about being your preferred payment processor on an app store because you're paying that Game Pass sub to them anyway and their potential customer base grows exponentially.