Does Agents of SHIELD need a superhero? Ratings keep slipping
I don't think this show is in any danger of cancellation but if the numbers keep trending downward I can see Disney deciding to get involved with the behind the scenes stuff and start making changes.Marvel’s Agents of S.H.I.E.L.D. was the biggest drama premiere in four years last month. But ABC’s ambitious action drama series is increasingly starting to look a bit more like its time-slot rival, The Biggest Loser.
On Tuesday night, S.H.I.E.L.D. had 7.1 million viewers and a 2.6 rating among adults 18-49 at 8 p.m. This is still a good rating in this slot, especially when ABC has also recently launched freshman dramas that are much weaker, like Lucky 7, Betrayal and Once Upon a Time in Wonderland. Yet here’s how the Marvel series has tracked so far in the adult demo: A 4.7 rating for the show’s premiere, then 3.3, 2.9, 2.8 and now a 2.6.
It’s common for even successful and long-running new shows to drop the first two weeks after their launch, or even for three weeks. But now we’re on Week 5. We’re seeing some new shows stabilize or even improve in the ratings — last night, under-achievers like Fox’s Brooklyn Nine-Nine and ABC’s The Goldbergs finally crept up a bit. On Monday night, CBS’ Mom went up for the first time and Hostages held steady. Yet S.H.I.E.L.D is still trending down. Can Melinda May pull the S.H.I.E.L.D. jet out of its dive? Comic veteran Jim Steranko says the show has found its groove creatively. So why are fans still ditching? ABC has ordered a full season of S.H.I.E.L.D., so it’s not going anywhere anytime soon. But those numbers must stop dropping at some point, hopefully sooner rather than later.