Champagne Kudo
Shyness Boy
ExactlyWell Rock was getting the highest ratings on the show so Austin definitely wasn't the sole reason. Rock was a heel so damn hot they created the next show after him "Smackdown". Austin is called the "top guy" of that era but reality was the Rock was the backbone of the show because he wrestled more and was in the mix for all the marketing and everything that kept ratings high as they got.
A product doesn't sell off just one guy. If you bring D Bry back now he might pop a rating for a night or a few nights but ratings overall with still continue to come down. Because the total product isn't as good.