It's not hard to understand at all...it was really obvious heading into the Rumble. When it seemed like the company was getting behind Roman as the chosen next guy, the fans starting going buck wild for Ambrose as the alternative and he has his little ways that no one else is doing....the walk, the never quit attitude that fits his crazy energy, and him saying outlandish shyt. There's niche fanbase for that kind of thing. But there was a limit...when he called Bryan a "turd"..the fans died on him immediately
And chanted "NO! NO! NO!" but they edited that part out.