King Harlem
Superstar
Yeah, I've been saying this for a while. An 'album sale' means something vastly different than what it meant before since no one is really buying anything.
Jermaine Dupri Cites Sexyy Red's Album Sales While Explaining How To Save Hip Hop
- Thread starter Street Knowledge
- Start date
straightcash
All Star
Although charting is theoretically much easier, getting an RIAA plaque that way is much harder because the market for purchases is small now. 500k pure sales for Gold, 1M for Platinum, and 10M for Diamond is outdated IMO.
Most countries' recording associations have cut their number requirements. The RIAA hasn't because the industry loves their bots, public manipulation and Plants. They suppress competition from indies this way.
It's long overdue RIAA certification gets changed to something like:
- 50k pure sales for Silver (so 100k is 2x Silver, 150k is 3x Silver)
- 200k for Gold
- 400k for Platinum (so 800k is 2x Plat, 1.2M is 3x Plat [...] 3.6M is 9x Platinum)
- 4M for Diamond
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Everyone is delusional bro, 
.
Musicā¦isā¦free!!!!!!!!!!!
Music is free!!!
What part donāt these guys/fans/etc get?? Anybody selling any records at all is amazing at this point lol, tf do these dudes be talking about? Napster/piracy was the record businessās end of days. All this streaming and this and that is just the labels way of trying to get some sort of something out of it, convincing fans to pay for something they can easily get for free. This isnāt the 90s/early 2000s champ, thatās over.
.Musicā¦isā¦free!!!!!!!!!!!
Music is free!!!
What part donāt these guys/fans/etc get?? Anybody selling any records at all is amazing at this point lol, tf do these dudes be talking about? Napster/piracy was the record businessās end of days. All this streaming and this and that is just the labels way of trying to get some sort of something out of it, convincing fans to pay for something they can easily get for free. This isnāt the 90s/early 2000s champ, thatās over.
En Sabah Nur
The First
Last physical album I paid for was Amerie's debutEveryone is delusional bro,
Musicā¦isā¦free!!!!!!!!!!!
Music is free!!!
What part donāt these guys/fans/etc get?? Anybody selling any records at all is amazing at this point lol, tf do these dudes be talking about? Napster/piracy was the record businessās end of days. All this streaming and this and that is just the labels way of trying to get some sort of something out of it, convincing fans to pay for something they can easily get for free. This isnāt the 90s/early 2000s champ, thatās over.
Never spent a dime on a digital album
Elim Garak
Veteran
Hip-hop been dead for awhile and music in general has been devalued for awhile. What else is new?
spliz
SplizThaDon
It wasn't. He's one of the people that helped build hip hop to that. Son telling the truth. Hip hop is in the toilet right now. Social media done blurred the lines. And streaming is what they thought napster was gonna be.
spliz
SplizThaDon
Exactly. nikkas talkin bout "sales" and ain't Noone purchasing shyt. Lol. Only artist who can really talk that shyt is Taylor Swift.
straightcash
All Star
Trust me when I say this, if the RIAA thresholds get changed (see here) then hip hop and music will change for the better.
You're going to see a boom in indie hip hop. Underground and regional rappers will WANT to sell 50k pure albums just to get that plaque. They're going to change their entire approach to marketing and distribution. They'll be standing next to the majors in the charts and certification lists again.
When the indies make waves, the majors will also sign many of those artists and do distribution deals with many indie labels. Just like back in the day. The quality of the album tracklists will be better too. Besides digital albums, they'll be pushing physical albums. You're going to see a resurgent collectors market for CD and LP records. Booklets, posters, stickers, promotion codes, everything is going to be a factor.
Remember when DVDs started dying out at the end of the 2000s? How many of y'all know they were going strong in German and French-speaking Europe into the mid-2010s, and in Japan and South Korea until the end of the decade? DVDs and CDs are still big in Japan and South Korea.
So what was the difference? The US versions of the DVDs were low quality boxes and cover art and the 'special features' were usually trash or missing. Those European and East Asian versions are artisan in comparison. There's a whole collectors market based around importing DVDs from those regions.
How many of y'all know there's three main Types of cassette tapes and the industry used the worst version even though the 'Type II' was a few cents more expensive but the audio quality was much better? The "industry" (
) has been cutting its nose to spite its face forever over short-term greed and control. That's why mainstream hip hop today sucks too.
You're going to see a boom in indie hip hop. Underground and regional rappers will WANT to sell 50k pure albums just to get that plaque. They're going to change their entire approach to marketing and distribution. They'll be standing next to the majors in the charts and certification lists again.
When the indies make waves, the majors will also sign many of those artists and do distribution deals with many indie labels. Just like back in the day. The quality of the album tracklists will be better too. Besides digital albums, they'll be pushing physical albums. You're going to see a resurgent collectors market for CD and LP records. Booklets, posters, stickers, promotion codes, everything is going to be a factor.
Remember when DVDs started dying out at the end of the 2000s? How many of y'all know they were going strong in German and French-speaking Europe into the mid-2010s, and in Japan and South Korea until the end of the decade? DVDs and CDs are still big in Japan and South Korea.
So what was the difference? The US versions of the DVDs were low quality boxes and cover art and the 'special features' were usually trash or missing. Those European and East Asian versions are artisan in comparison. There's a whole collectors market based around importing DVDs from those regions.
How many of y'all know there's three main Types of cassette tapes and the industry used the worst version even though the 'Type II' was a few cents more expensive but the audio quality was much better? The "industry" (
) has been cutting its nose to spite its face forever over short-term greed and control. That's why mainstream hip hop today sucks too.
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Tribal Outkast
Veteran
Donāt think JD realizes that sales donāt matter anymore.Jermaine Dupri has used the release of Sexyy Redās latest album to make a point about the true current state of Hip Hop and how he believe the genre can be salvaged..
Appearing at United Mastersā SelectCon conference in Atlanta over the weekend, the So So Def legend spoke in conversation withe the distribution platformās CEO Steve Stoute and offered his thoughts on the matter.
āPeople gotta stop lying,ā he said. āThatās the beginning of the answerā¦The industry still tries to make you believe that if you a hot artist and you got a single, that selling albums donāt matterā¦Akademiks posted today about Sexyy Red album only doing 28,000 copies.
āIn the era that I came in the music industry, if you sold 28,000 copies, you didnāt get no other chance to walk in the building again. N-ggas was not talking to you if you sold 28,000 records. Itās such a disconnect between people understanding the streaming situation and actually what you looking at.ā
He added: āI came from an era where the numbers were 80,000 100, 200, 800, 900. This feels like itās going backwards to me.ā
Jermaine Dupri Cites Sexyy Red's Album Sales While Explaining How To Save Hip Hop
Jermaine Dupri cited the album sales of rising superstar Sexyy Red when he was recently asked a question about how Hip Hop can be saved and where it's going.hiphopdx.com
That may streams is how much it takes generate enough money to match one album sale so it makes sense.
They both had sold out tours last year lolThese bytches can't sell tickets in several key markets, but the label and media machine wanna keep pushing them like they the hottest thing since sliced bread. (That turns you into an industry plant even if your blow-up was organic)
How about y'all push them where they're relevant and leave the Tri-State Area the fukk alone? Sexyy Red isn't moving units overseas either. Her only single that was an international chart hit had SZA and Drake on it.
They actually had to upgrade the venue size for Sexyy Red, which was impressive.
No they didnāt
That album has been No. 1 for like 4-5 weeks in a row
She just sold another damn near 400K a month after the album dropped.
Yall so out of touch
IIVI
Superstar
Nobody talking about Taylor Swift's album anymore. It's biggest song nearly out of the U.S Spotify top 20.No they didnāt
That album has been No. 1 for like 4-5 weeks in a row
She just sold another damn near 400K a month after the album dropped.
Yall so out of touch
Meanwhile, Kendrick Lamar is #1 in the U.S. while Taylor Swift's biggest song is with a rapper.
Hip-Hop runs it here.
Only women listen to Taylor, men and women listen to Hip-Hop.
Like I said before, talking about numbers is boring to me, but you're crazy to think Taylor's album had more influence the second Euphoria dropped.
Do you even go to lounges or out at night? When the last time you heard a Taylor Swift song at a poppin spot when people trying to get down?
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