Jermaine Dupri Cites Sexyy Red's Album Sales While Explaining How To Save Hip Hop

[Piff Perkins]

Dupri is missing a major part of this on why a direct comparison to the 90s doesn't work. Selling 28k in the 90s was bad because it meant you didn't recoup your budget/advance and you had zero traction at a time when everyone was buying multiple CDs a month. Selling 28k is less of a problem today because artists can get a gold or plat single that recoups their budget, regardless of how the album does. A lot less money is being spent on these artists, the label offices don't have nearly as many employees as they did just 10 years ago, etc.

SexyRedd is in a more extreme version of the position a lot of black women rappers get into. She's hot in the streets, she gets heavy play from black women (and black kids) who know all the words to her songs but white people largely don't give a fukk beyond some curiosity glances/streams. If you look at her Spotify streams, Rich Baby Daddy is the only reason she's getting 20mil monthly listeners. It's by far her most popular song and that's because it's on a successful Drake album. Which is eerily similar to the best comparison for SexyRedd: City Girls. Remember when they had the streets on fire, black kids in line, black women dancing, and tepid white reactions? What happened: they got on Drake's album, biggest song of the summer, and yet still couldn't crossover before black people moved on to the next regressive thing.

If you don't believe me go look how hard certain people are pushing that pic of her with Lana Del Rey. They're trying so hard to get white chicks to care. Maybe it works! It took awhile but it eventually worked for Meg, after all. If not Sexy will join City Girls and Suki in the major label graveyard.

 

[IIVI]

Dupri is missing a major part of this on why a direct comparison to the 90s doesn't work. Selling 28k in the 90s was bad because it meant you didn't recoup your budget/advance and you had zero traction at a time when everyone was buying multiple CDs a month. Selling 28k is less of a problem today because artists can get a gold or plat single that recoups their budget, regardless of how the album does. A lot less money is being spent on these artists, the label offices don't have nearly as many employees as they did just 10 years ago, etc.

SexyRedd is in a more extreme version of the position a lot of black women rappers get into. She's hot in the streets, she gets heavy play from black women (and black kids) who know all the words to her songs but white people largely don't give a fukk beyond some curiosity glances/streams. If you look at her Spotify streams, Rich Baby Daddy is the only reason she's getting 20mil monthly listeners. It's by far her most popular song and that's because it's on a successful Drake album. Which is eerily similar to the best comparison for SexyRedd: City Girls. Remember when they had the streets on fire, black kids in line, black women dancing, and tepid white reactions? What happened: they got on Drake's album, biggest song of the summer, and yet still couldn't crossover before black people moved on to the next regressive thing.

If you don't believe me go look how hard certain people are pushing that pic of her with Lana Del Rey. They're trying so hard to get white chicks to care. Maybe it works! It took awhile but it eventually worked for Meg, after all. If not Sexy will join City Girls and Suki in the major label graveyard.

I agree heavy with most of this, well said. Although I do think Rich Baby Daddy is just a catchy song overall, that beat and her hook definitely complement each other and get stuck in your head.

 

[Sad Bunny]

Nobody talking about Taylor Swift's album anymore. It's biggest song nearly out of the U.S Spotify top 20.

Meanwhile, Kendrick Lamar is #1 in the U.S. while Taylor Swift's biggest song is with a rapper.

Hip-Hop runs it here.

Only women listen to Taylor, men and women listen to Hip-Hop.

Like I said before, talking about numbers is boring to me, but you're crazy to think Taylor's album had more influence the second Euphoria dropped.

Do you even go to lounges or out at night? When the last time you heard a Taylor Swift song at a poppin spot when people trying to get down?

You’re so fukking dumb

Men and women listen to Swift. Just go peep the concert pictures from her last tour.

I go to hip hop bars and lounges. Of course they don’t play Taylor Swift. She doesn’t even make music for people that go outside. That doesn’t mean her music isn’t moving.

Just because you don’t hear Taylor Swifts music in your tiny ass area doesnt mean shyt. How dumb can you can be?

 

[IIVI]

You’re so fukking dumb

It’s quite sad actually

Sure breh, go ahead and listen to that new Billie Eilish album then that seems more your lane

 

[Sad Bunny]

Sure breh, go ahead and listen to new Billie Eilish album

You’re just an idiot.

Just because you don’t hear it doesn’t mean it isn’t popping.

Billie album in her first week was outsold by Taylor im her 5th week

 

[IIVI]

You’re just an idiot.

Just because you don’t hear it doesn’t mean it isn’t popping.

Billie album in her first week was outsold by Taylor im her 5th week

Don't care, you nor them are what the culture feeling

Imagine hanging out with a cat who wants to listen to Taylor Swift or Billie Eilish and not Future

This is like when people get mad at Soccer not being more popular in America compared to Football. We don't care.

 

[MicIsGod]

What’s always my question is how does a new hip hop act sell well? Who’s been hotter in moments than a sexy redd, Glorilla, etc in the past 2 years? If they can’t sell then who can? Do record sales even matter?

 

[010101]

lp's & albums were created for the sake of commerce

a way to package & move more music that has become obsolete

you work one single at a time & perfect your presentation

*

 

[bourgeoisie tall freak]

seems like a label problem cuz seems like she gettin it regardless.

 

[Da_Eggman]

Album sales in the streaming era is a mute point

 

[Jimmy ValenTime]

Dupri is missing a major part of this on why a direct comparison to the 90s doesn't work. Selling 28k in the 90s was bad because it meant you didn't recoup your budget/advance and you had zero traction at a time when everyone was buying multiple CDs a month. Selling 28k is less of a problem today because artists can get a gold or plat single that recoups their budget, regardless of how the album does. A lot less money is being spent on these artists, the label offices don't have nearly as many employees as they did just 10 years ago, etc.

SexyRedd is in a more extreme version of the position a lot of black women rappers get into. She's hot in the streets, she gets heavy play from black women (and black kids) who know all the words to her songs but white people largely don't give a fukk beyond some curiosity glances/streams. If you look at her Spotify streams, Rich Baby Daddy is the only reason she's getting 20mil monthly listeners. It's by far her most popular song and that's because it's on a successful Drake album. Which is eerily similar to the best comparison for SexyRedd: City Girls. Remember when they had the streets on fire, black kids in line, black women dancing, and tepid white reactions? What happened: they got on Drake's album, biggest song of the summer, and yet still couldn't crossover before black people moved on to the next regressive thing.

If you don't believe me go look how hard certain people are pushing that pic of her with Lana Del Rey. They're trying so hard to get white chicks to care. Maybe it works! It took awhile but it eventually worked for Meg, after all. If not Sexy will join City Girls and Suki in the major label graveyard.

Meghan the only one that going to stay around because she classically beautiful...

she also been in several big Hollywood projects (she hulk and Mean Girls reboot)

so she got a lane to go to if the music stops working



Sexyy Red Looks like she works at a tmoblie or a chipotle

she just a person you see on the bus.. nothing about her screams like Star


like Nickie is only okay looking under all the make up but she a good song writer and hit maker...

 

[En Sabah Nur]

Album sales in the streaming era is a mute point

 

[Mastamimd]

Megans last album opened with 50k but she's on a headlining sold out arena tour.

They may not stream her music lol or buy it but they'll buy tickets. I think albums now are just looked at as tour setups because tours is where the money is in music. Seems fewer and fewer younger artists give a shyt about making a great ALBUM. It is what it is.

The problem with this is that when their time is up what are they going to tour off of? It's not necessarily about sales but moreso about music that'll stick with you. These artists aren't going to be young forever man, and there's no 401K in the music industry. The artists that make timeless music always last and will eat forever.

 

[Mastamimd]

You’re so fukking dumb

Men and women listen to Swift. Just go peep the concert pictures from her last tour.

I go to hip hop bars and lounges. Of course they don’t play Taylor Swift. She doesn’t even make music for people that go outside. That doesn’t mean her music isn’t moving.

Just because you don’t hear Taylor Swifts music in your tiny ass area doesnt mean shyt. How dumb can you can be?

This right here is why I laugh at people that use the you not outside BS

You ain't going to the spots that play Morgan Wallen man. But he's very popular

 

[dora_da_destroyer]

It wasn't. He's one of the people that helped build hip hop to that. Son telling the truth. Hip hop is in the toilet right now. Social media done blurred the lines. And streaming is what they thought napster was gonna be.

JD/his artists/production work ran from 92-06, that definitely coincides with the heyday of record sales which peaked from ~98-04