"It Wasn't Me" was basically an R&B song w/ a HipHop beat. Dancehall w/o the Urban American influences has never sold/crossed over
23:24-28:40
In the end its a language barrier, it will never cross over unless its on some pop shyt liek Major Lazer. fukk even Major Lazer had to switch it up for this album to do numbers. His last 2 albums were dancehall influenced but didn't do well. He switched it up now it has.
I prefer it not blow up, Dancehall is proper the way it is.