Wear My Dawg's Hat
Superstar
The Hip Hop era is the first time in American history when a large number of young black people
(mostly male) had such an impact on marketing their lifestyles to the general public.
This was unprecedented. This did not happen during the Micheaux period, or during the Motown or
Philadelphia International and Stax periods. That was all random and isolated. This was a cluster burst
of young black music ownership.
More ownership meant more control of what messaging and images were expressed, for better
or worse. Unfortunately, this "freedom of ownership" coincided with the growth of gangs, guns, drugs and stripper culture in our communities. One fed off the other.
The "Keep It Real" movement of the early to mid 90s drove the industry to represent what was
on the streets rather than romance (Whodini), politics (Public Enemy, X-Clan) or humor (Fat Boys,
Biz Markie).
Many of these companies battled with their white distribution partners over content
control. Time Warner ended its deal with Interscope over their partnership with Death Row
during their battle over content with C. Delores Tucker, William Bennett and Senator Joseph
Lieberman.
White cultural filters enter Hip Hop through The Source, MTV, and Hot 97, making Keep It Real glock 9mm
street culture mainstream and acceptable to everybody.
Sugarhill Records - Black owned
Enjoy Records - Black owned
Luke Skyywalker Records - Black owned
Ruthless Records - Black owned
Uptown Records - Black owned
Bad Boy Entertainment - Black owned
Death Row Records - Black owned
Cold Chillin Records - Black co-owned
Rap-A-Lot Records - Black owned
No Limit Entertainment - Black owned
Def Jam Records - Black co-owned
Roc-A-Fella Records - Black owned
Forty Acres and a Mule Filmworks - Black owned
LaFace Records - Black owned
Slip N Slide Records - Black owned
(mostly male) had such an impact on marketing their lifestyles to the general public.
This was unprecedented. This did not happen during the Micheaux period, or during the Motown or
Philadelphia International and Stax periods. That was all random and isolated. This was a cluster burst
of young black music ownership.
More ownership meant more control of what messaging and images were expressed, for better
or worse. Unfortunately, this "freedom of ownership" coincided with the growth of gangs, guns, drugs and stripper culture in our communities. One fed off the other.
The "Keep It Real" movement of the early to mid 90s drove the industry to represent what was
on the streets rather than romance (Whodini), politics (Public Enemy, X-Clan) or humor (Fat Boys,
Biz Markie).
Many of these companies battled with their white distribution partners over content
control. Time Warner ended its deal with Interscope over their partnership with Death Row
during their battle over content with C. Delores Tucker, William Bennett and Senator Joseph
Lieberman.
White cultural filters enter Hip Hop through The Source, MTV, and Hot 97, making Keep It Real glock 9mm
street culture mainstream and acceptable to everybody.
Sugarhill Records - Black owned
Enjoy Records - Black owned
Luke Skyywalker Records - Black owned
Ruthless Records - Black owned
Uptown Records - Black owned
Bad Boy Entertainment - Black owned
Death Row Records - Black owned
Cold Chillin Records - Black co-owned
Rap-A-Lot Records - Black owned
No Limit Entertainment - Black owned
Def Jam Records - Black co-owned
Roc-A-Fella Records - Black owned
Forty Acres and a Mule Filmworks - Black owned
LaFace Records - Black owned
Slip N Slide Records - Black owned