NONE of yall nikkaz would agree to go from 5 to 50.
And it's not like they Disney didn't eat and benefit off having Spidey in CW, IW, and Endgame.
The math isn't quite 5 to 50.
Disney is asking to co-finance the films, so Sony wouldn't have to put up 100% of the marketing and production budgets going forward. And that's a lot of money.
Far From Home had the largest promo campaign in history, spending almost $300 million on marketing.
‘Spider-Man: Far From Home’ Shatters Industry Records With $288M Promo Campaign – Deadline
That's on top of the $160 million on production budget. So they nearly spent half a billion just getting the damn film in the theater.
Those costs would presumably be split going forward.
Hollywood accounting is intentionally fuzzy so there's no way to know for sure what the numbers would look like, but even if Sony pulled in less overall with the co-financing, it wouldn't be a straight 95% of the profit to 50%.
I think the bigger holdup is that Disney wanted to include all of the future Spidey/Sony projects, including Venon. I think Sony is afraid of Disney chipping away at their properties and slowly taking control of them.
In either event, Sony still should have went to the negotiation table with a counter offer. Perhaps asking to receive a cut of the merchandising.
I don't think its over though. Bad publicity has a way of forcing their hand.