Fam, the strategy is to take market space from others. There is no cap on that market space they want to take.They are trying to sell gamepass subscriptions. Some games they are strategically using to drive people to xbox/gamepass but ultimately selling more consoles than sony is not their plan for success.
They want to gain users from PS, Nintendo, Steam, Epic, Apple, whatever and whoever provides games, they want.
Quit acting like they’re here to cut out a little space where they can spend eternity in 3rd place.
They are losing at the moment because of games. Period.