Tons of NBA players have deals with China. Kobe, Lebron, Chris Paul, curry etc all go over there in the off season. They make more money in China than in the United States. You never seen all the YouTube videos of players hosting camps there? China + NBA is huge. Klay Thompson shoes are China brand..metta world peace, j kidd, dwadeChinese people don't care about black history month so I don't see why NBA players should recognize Chinese new year. I think it's a reasonable move.