AMC Theaters are banning Universal Pictures films

[FromStLouis]

Think about how many movies come out per weekend though.

You save money on promoting Bloodshot, but you lose money on the promotional money of Spidey or Endgame.

If studios aren’t honest about what they expect to make money and what they know is crap. Maybe VOD will work but it would also signal to audiences that a movie is crap.

How do you lose money promotion Endgame in this scenario exactly? I'm not following.

 

[wire28]

bytchmade move.

Arent movie theaters failing?

They are trying to resist the inevitable. Unfortunately for them, Thanos (direct to streaming) wins in this story.

 

[JerseyBoy23]

AMC really willing to go to war with a studio owned by Comcast? Admittedly, Universal only accounts for 13% of the market share though.

To me, there's still some movies that you just have to see in a theater. Like Endgame would've had a totally different vibe if people didn't have the memories of being inside the theater for it.

 

[Json]

How do you lose money promotion Endgame in this scenario exactly? I'm not following.

The same reason tv shows have commercials is guaranteed eyeballs. A movie that just plays at the persons house means no trailers or ads.

Promotional tie-ins.

World tours don’t just pay for themselves. Companies sponsor as a part of a larger marketing push.

You drop Endgame worldwide on one day instead they don’t pay for Japan or Germany two months later.

So yeah. Bloodshot was never going to play in South Africa so who cares.

 

[FromStLouis]

The same reason tv shows have commercials is guaranteed eyeballs. A movie that just plays at the persons house means no trailers or ads.

Promotional tie-ins.

World tours don’t just pay for themselves. Companies sponsor as a part of a larger marketing push.

You drop Endgame worldwide on one day instead they don’t pay for Japan or Germany two months later.

So yeah. Bloodshot was never going to play in South Africa so who cares.

So you don't think McDonald's would have sponsorsed endgame because it's a VOD release?

Game Of Thrones is a home medium, the show airs without commercials, it had plenty of corporate sponsors and promotional tie ins.

Why would it be any different for VOD Endgame?

Brands’ Most Desperate Attempts to Cash In on the End of Game of Thrones, Ranked



And I don't know what Bloodshot in South Africa has to do with anything.

It would help me to understand it better if you could put in terms of math, because I'm really not understanding what's being lost in terms of profits.

 

[MikelArteta]

People really think people are going to be flocking to a movie theatre where your ass is seated in a room with hundreds of other people. They ain’t wiping down every chair, someone coughs or sneezes and those droplets lingering in the air.

 

[Rayzah]

Unless it’s a unique experience like imax 3D , 4dx or some other over the top experience, going to the movies isn’t worth it. Sorry amc but you can go fukk yourself. Change is coming and banning the biggest movies in the world doesn’t help your case

 

[1thouwow]

I ain’t paying $20 for a straight to demand movie. They better come up off them prices, I don’t give a damn.

I only saw the Trolls movie bc my sister bought it on accident and she said she gonna get her money’s worth and sent me her login

 

[HipHopStan]

Meh. Regal is the dominant theater chain in my area so . Stupid move, regardless.

 

[Black Hans]

So regular theaters might be going the way of drive-in movie theaters? That's going to hurt the studios in the long run. Somebody's jumping the gun and it's not AMC. This way of thinking is up there with Amazon thinking they could punk Disney into giving them more of a cut into their DVD/Blu Ray sales by cutting off preorders for Disney-related movies. Universal, not AMC, about to fall back on this. Unless they want to fall into Amazon's and Netflix's hands, which I thought they were trying to not do.

 

[1thouwow]

AMC really willing to go to war with a studio owned by Comcast? Admittedly, Universal only accounts for 13% of the market share though.

To me, there's still some movies that you just have to see in a theater. Like Endgame would've had a totally different vibe if people didn't have the memories of being inside the theater for it.

Endgame was trash whether in the theater or at home

 

[AnonymityX1000]

People really think people are going to be flocking to a movie theatre where your ass is seated in a room with hundreds of other people. They ain’t wiping down every chair, someone coughs or sneezes and those droplets lingering in the air.

If the number of new cases is 0 why not? I think while there are people who will be very cautious there are also a group of people who can't wait to do activities that lack social distancing. People miss regular life. It will be a wash.

 

[Ironman]

At thinking homhome is better than a theater experience

 

[AnonymityX1000]

Endgame was trash whether in the theater or at home

Highest grossing movie ever.

 

[T’Challa’s Heir]

AMC accounts for over 1/3 of US movie theaters. Universal doesn’t quite have the leverage they think they do. Sure AMC loses money from not playing Fast 9, but universal is probably going to lose more money from having less screens that they’d make from a day 1 home release. It also lets Disney, WB, etc. make a move. They can now drop a blockbuster against Fast 9 because there’s no competition in 1/3 of theaters.

I honestly don’t get why folks are celebrating. This just means the death of the mid-budget film. It’s gonna be all tent pole movies year round. No studio is gonna spend 20-40 million on a movie, then another 50-60 million on advertising for something that goes straight to VOD.