refresh the mitb concept by making them defend the briefcase if they don't cash in after a month...month by month
I'm behind treating it like a championship that must be defended.
In general though, and this is perhaps Nam flashbacks from VKM booking, I see the MITB as a needed mechanism to ensure you've got a new star on the come up in case a situation happens where a workhorse goes down. I wouldn't waste such a thing on a feud that doesn't need it to stay hot.
In kayfabe though... Drew McIntyre should have won the match as he's the only one with some semblance of a track record in getting shyt done in big games.