EzekelRAGE
Superstar
SAG-AFTRA talks break down over streaming pay in a setback for Hollywood's back-to-work plans
Negotiations between actors union SAG-AFTRA and the Hollywood studios hit a snag Wednesday, ending with the AMPTP saying it had suspended negotiations.
www.latimes.com
Damn, actors want 2% of streaming revenue
These nikkas want 2% of a guesstimated revenue by a 3rd party
Yo, whoever over the actors guild are idiots. How the hell are you gonna want a revenue share based on guesses?
The 3rd party (Parot Analytics) says they bases their shyt on social media stuff? Like wtf type of suggestion is that. A clip of a show/movie can go viral and have no affect on streaming.
Negotiations between actors union SAG-AFTRA and the Hollywood studios hit a snag Wednesday over issues including the union’s demand that cast members receive a share of the revenue generated by streaming shows, according to sources close to the talks who were not authorized to comment.
Wednesday’s breakdown came amid rising tensions over a lack of compromises more than a week after the sides resumed talks in hopes of ending a months-long actors’ strike that has crippled Hollywood’s production economy and publicity machine.
Company executives have rebuffed the union’s demands to share streaming revenue, which would be in addition to existing residuals, at a time when legacy entertainment companies are still losing money on direct-to-consumer services as they try to transition away from the traditional pay-TV business.
SAG-AFTRA has long said it wants a 2% cut of streaming revenue. The company executives believe that’s not a realistic ask. The two sides are also struggling over how to reach a common ground on the use of generative artificial intelligence, which actors say represents a threat to their livelihoods.
Talks, which resumed on Oct. 2, have gone slowly. Company executives — including Walt Disney Co. Chief Executive Bob Iger, Netflix Co-CEO Ted Sarandos, Warner Bros. Discovery CEO David Zaslav and NBCUniversal Studio Group Chairman Donna Langley have been attending the every-other-day sessions.
SAG-AFTRA President Fran Drescher has also been at the forefront of the talks.
SAG-AFTRA and the Alliance of Motion Picture and Television Producers, which represents major studios in negotiations with Hollywood labor groups, did not have a comment.
Film and TV actors have been on strike since mid-July. The actors guild is seeking greater compensation and higher residuals, in addition to revenue sharing and greater protections against the use of artificial intelligence to replicate a performer’s image and voice.
SAG-AFTRA had proposed using a content valuation tool from third-party data research firm Parrot Analytics to determine the amount of revenue generated by streaming programs and then studios would pay 2% of the revenue contribution for the program to actors.
But the AMPTP raised concerns about the proposal, voicing doubts about whether Parrot’s data showed a “demonstrable link to the actual revenue received by the service in the form of new or retained subscribers.”
Parrot bases its calculations on consumption through peer-to-peer services, social video, social media chatter and other metrics. A Parrot executive told the Times that the company believes its technology which captures that behavior is a good indicator of financial performance.
The AMPTP has argued that the actors’ proposal in particular is seeking rewards in the event of success without any additional risk from the performers, whereas the studios are taking big financial swings on high-budget productions that may not make any money.
SAG-AFTRA chief negotiator Duncan Crabtree-Ireland told the Times earlier this year that he disagreed. “Actors put a lot more risk into these projects than the executives who sit back and collect huge bonuses when these projects are successful,” he said.
The roadblock comes after some people in the industry had hoped that SAG-A
FTRA and AMPTP would reach a tentative agreement following the WGA members approving a new contract after striking for 148 days. The writers’ strike ended late last month, shortly after the guild and the studios reached an agreement that included higher pay, AI protections and viewership-based bonus payments for streaming shows.
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