If you want an actual objective and good list of things the NBA can do to revitalize themselves, I’d say they need to do the following:
1. Less emphasis on the 3 ball. 3 point contests aren’t very entertaining especially when both teams are shooting poorly. Potential options are A.) Expanding the size of the court so you can move the line back, and keep corner 3s but make them more difficult. B.) Keep court size the same but move the line back and eliminate the corner 3 entirely. Bring back greater variance in playstyles.
2. Make playoff type officiating the norm in regular season. People claim handchecking is dead but anyone who’s watched a playoff game can tell you it’s not. Needs to be a consistent thing.
3. Better game accessibility. The Coli loves to overlook this because it doesn’t fit their “the 90s was the single greatest decade in human history” narrative, but a huge reason for the ratings decrease has nothing to do with the product at all. Many fans simply can’t watch games. NBA has a huge problem with local market blackouts, and national games are on cable, which many people no longer have. If you can’t get casual folks to tune in locally, they won’t have broader interest. And if you can’t get marquee matchups on more accessible mediums like broadcast TV/streaming (this is what the NFL does), you’re missing out on a major chunk of potential watchers.
4. Revamp their marketing strategy. In many ways, Jordan was the best AND worst thing to happen to the league. They went all in on marketing stars instead of teams and this causes a weird and well documented phenomena where fans tend to “age out” of the game. Many fans don’t actually like basketball and are just drawn to a star who’s their favorite and once that star is washed they either stop watching or become a bitter coli fakkit who barely tunes in/hate watches and complains all day. While stars are important, building grass roots interest in teams first will improve long term fan retention.
5. Going clean house with NBA media. No more rings culture talk. No more legacy talk. No more comparing everyone to Jordan. No more devaluing or downplaying of terrific players because they don’t have a ring or don’t have enough rings. And especially, no more old bitter fakkits taking every opportunity to shyt on the modern product. More Xs and Os, genuine basketball analysis, and appreciation of the guys playing right now. People underestimate how much influence the media has on fan interest/perception and a lot of casuals just go with popular narrative. Why watch when the pundits are telling you todays players suck? The NFL, MLB and NHL have an actual handle on their media and you don’t see anyone moving that way.
6. I already touched on this in 4, but I really need to emphasize this: the NBA needs to make a concentrated effort to right the ship and completely destroy “rings culture”. It needs to be non-existent in the media. Player comparisons should be done objectively, and taking into account nuance and context, instead of just making it a dikk measuring contest about rings. Player A should be able to be “better” than B even if he has less rings, if you apply context. The debate never even made sense, bc then Bill Russell should be the GOAT. But people only like to apply context conditionally (his rings mean less because he played in a weak era). In reality, rings culture is just a phenomena to preserve Jordan’s title as GOAT, and people will shift the goalposts and apply context conditionally to maintain that. Rings culture has completely destroyed basketball. Load management and unserious attitudes about the regular season is a direct response from the players, who have been told ad nauseum that nothing they do means shyt if it doesn’t end with a championship ring on their finger. Fans have lost the ability to ever be wowed or appreciative of players because they aren’t winning titles. It’s just BAD.
You do these 6 things, and the NBA will be in a good place.
we want our money back. 
and if you're talking about Overtime Loss points, like only 5 percent of games go to extra periods 
