If they have lots of demo units set up throughout regional stores such as Bestbuy and Gamestop as well as a huge marketing campaign, they might be able to pull it off. Especially if there's some sort of "playroom" equivalent to it for the VR. Remember the PS4 camera?? That shyt started selling like fire because people saw other people using it to broadcast their house.More will consider it at $400, but I don't see it moving too much at that price point either tbh. I think Sony might be able to get away with $300 for the initial crowd that wants it fast, but more or the same price as a PS4? Nah breh, I just don't see it for a good percentage of that crowd.
It wasn't even intended for that and it ended up being something that sold extremely well because it just caught on. It's funny how people will buy something for $400, buy a game, a year of PS+ and then turn around and buy a camera which probably ends up costing the same amount of money as an Xbox One. The perception is key. The camera is justifiable in the sense that it's just something extra. VR can be similar. Like you can just broadcast or you can use a camera. You don't "need" to face time,you can just talk on the phone but Skype and whatnot is probably much cooler.
You don't need VR but you certainly can play a coop racing game in whatever world with true immersion and feel like you're there. Word of mouth is powerful.
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