why Travis Scott gets so many coporate endorsement deals (article)

[O.Red]

The secret to Travs success is someone did their homework on KTT and hypebeast.com.....realizing that acts like Kanye, Tyler the Creator, Uzi, Playboi Carti, and people adjacent to them attract a certain kind of White fans....Internet Loving Hypebeast White Kids who love the visual and stylistic trappings of Hip Hop (but dont really fukk with Black folks LIKE THAT ). These kids are all about drip and being ahead of the style curve...Scott appealed to them because sonically he's the heir apparent to Post Yeezus Ye (Trav lowkey owes his entire existence to the Yeezus album) but his Image/content is so curated and substance-less it doesnt scare off Cacs.

Couple that with the Kylie pairing (and dont think for 1 second her people werent telling her the same thing about his appeal) and you now have companies willing to do all the Q Score research and are willing to put in the work as far as tracking the metrics via Streaming....

Big data is real shyt and all these companies now are using these advanced algorithms to nail down what demographics like and they can now perfectly market certain artists like Scott, Cardi, Dua Lipa, Billie Eilish, etc...

Same shyt is going on with Post Malone for the record.

Finally

Travis name also blew up for word of mouth about his shows during Days Before Rodeo

Having a good show will get your name hot fast

 

[Point Blank]

Finally

Travis name also blew up for word of mouth about his shows during Days Before Rodeo

Having a good show will get your name hot fast

It's continued with the Astroworld tour and music festivals. Every show sold out for Astroworld so he decided to do another leg (round 2).

 

[O.Red]

It's weird to me how people are in this thread like "yall nikkas hating and Travis and aint nothing wrong with being a suburban black dude"...but I aint never heard a Travis Scott song where he was talking about the surburban lifestyle he grew up in...why is that ?

I aint never heard him rap about were he really grew up at ? Why is that ?

Never heard him rap about going to UT ? Why is that ?

Never heard him rap about his educated and financially well off family ? Why is that ?

People in this thread trying to tell other posters it's nothing wrong with being a surburban black dude while the rapper surburban black dude himself does everything he can to make you think he isn't from the suburbs...

This aint really true tho

Travis music ain't lyrically dense enough to even talk about the subjects you're mentioning. He hardly even raps

He don't present as a hood ass nikka either

Every Travis Scott song is literally about drugs, bytches, and partying. He's never been the this is my life and who i am artist. All of his lyrics are non sequitor bars about the 3 subjects i just mentioned

 

[O.Red]

Double

 

[calixprynce]

I noticed that thecoli is against black dudes from the burbs. That's why terms like "nikka nerd" get thrown around pretty often out here.

its about even , if not even more so anti-hood

 

[kwazzy100]

I'm sure his white kid fanbase is super offended. (Sarcasm)

White people will dance to anything thats jumps . Public Enemy, Ice Cube, Onyx, JPEGMAFIA all talk shyt about whites, but majority of them go to their concerts.

Facts.... If you ain’t trending on your own block.... how can you influence America unless the machine got your back

Trav reps H-Town hard, tho.
He takes ideas from DJ Screw and puts the inspiration in his music. A$AP does it better imo

 

[malbaker86]

My guy I'm 32, and my father is a well-known political strategist with an international clientele. I absolutely understand the world far better than you do. I was just at a private club in Old Town Alexandria this time last year with the kinds of people who write the checks that put people into office.

What's stoppin you from buyin the Coli and getting the servers updated

 

[KillerB88]

What's stoppin you from buyin the Coli and getting the servers updated

I do wonder about these trash servers. It's the same with ablackweb--- they have the nerve to be using Hostgator

 

[ALonelyDad]

very popular with teens, I heard about him right before he blew up, at that time dude would have a twitter story every week about not paying ppl and stealing beats. Hes an assole behind the scenes

 

[Guess Who]

I ain’t saying Travis the goat but you flabby if you don’t like his music

You’re absolutely right haha. I’m grown. He ain’t my cup of tea

 

[TELL ME YA CHEESIN FAM?]

100 million seems low
How many nikkas are in his pockets?

 

[Brer Dog]

is Travis haitian or something

No.

 

[King]

The secret to Travs success is someone did their homework on KTT and hypebeast.com.....realizing that acts like Kanye, Tyler the Creator, Uzi, Playboi Carti, and people adjacent to them attract a certain kind of White fans....Internet Loving Hypebeast White Kids who love the visual and stylistic trappings of Hip Hop (but dont really fukk with Black folks LIKE THAT ). These kids are all about drip and being ahead of the style curve...Scott appealed to them because sonically he's the heir apparent to Post Yeezus Ye (Trav lowkey owes his entire existence to the Yeezus album) but his Image/content is so curated and substance-less it doesnt scare off Cacs.

Couple that with the Kylie pairing (and dont think for 1 second her people werent telling her the same thing about his appeal) and you now have companies willing to do all the Q Score research and are willing to put in the work as far as tracking the metrics via Streaming....

Big data is real shyt and all these companies now are using these advanced algorithms to nail down what demographics like and they can now perfectly market certain artists like Scott, Cardi, Dua Lipa, Billie Eilish, etc...

Same shyt is going on with Post Malone for the record.

Ehh that metrics shyt only goes so far, when the algorithms are biased trash

It's always gonna be hit or miss. Just look at the bullshyt most of these companies are putting out nowadays

 

[Houston911]

Well Travis has said multiple times his mom worked at Apple and his father owned his own business:

“My mom worked for Apple, and my dad owned his own business”

His grandparents were PHD’s
“I was in college at The University of Texas and I dropped out. My grandparents were extra educated, my grandfather has his doctorate in philosophy. When I dropped out of school, it was the worst man. They cut me off. I was like a rebel about this education life. I was all bad. I was like a kid man, like, ‘Why the fukk are you so damn bad bro?’ [Laughs.]

He went to elite private schools
I went to private school in elementary and middle school, but then I went to public school in high school man. I loved private school. It was like the freshest bytches and all my homies were rich as fukk. That showed me a whole other taste level of life. That’s when I knew, shyt is way bigger than Houston, period. Which influenced me to just like tap into other things, stylistically.

He stayed with his Jack N Jill friends at USC
but I knew someone I could stay with at USC. So I was crashing with my homie on his couch at USC.



I don’t know why he tries to change and hide his image. Maybe he thinks it helps him relate to the inner city.

Sources:
Who Is Travi$ Scott?

hold up

Travis Scott went to UT? How have I never heard this

@dtownreppin214

 

[humminbird]

Well Travis has said multiple times his mom worked at Apple and his father owned his own business:

“My mom worked for Apple, and my dad owned his own business”

His grandparents were PHD’s
“I was in college at The University of Texas and I dropped out. My grandparents were extra educated, my grandfather has his doctorate in philosophy. When I dropped out of school, it was the worst man. They cut me off. I was like a rebel about this education life. I was all bad. I was like a kid man, like, ‘Why the fukk are you so damn bad bro?’ [Laughs.]

He went to elite private schools
I went to private school in elementary and middle school, but then I went to public school in high school man. I loved private school. It was like the freshest bytches and all my homies were rich as fukk. That showed me a whole other taste level of life. That’s when I knew, shyt is way bigger than Houston, period. Which influenced me to just like tap into other things, stylistically.

He stayed with his Jack N Jill friends at USC
but I knew someone I could stay with at USC. So I was crashing with my homie on his couch at USC.



I don’t know why he tries to change and hide his image. Maybe he thinks it helps him relate to the inner city.

Sources:
Who Is Travi$ Scott?

provided great reciepts