People in here acting like viewership doesn't dictate how often teams get on TV?
Bigger markets = more people = higher viewership, regardless of the teams skill level, the playoffs and now this in-season tournament usually helps these small market squads gain fans if they do well enough.
Ja had to be a human highlight reel to get Memphis attention like that.
Giannis, has to lose his mind, 50 pieces in the finals, MVP, etc. to get Milwaukee attention.
Jokic had to also win a championship, get mvp's, triple double the entire league, etc
OKC hasn't given us any true feats with this young squad yet to get attention, the kings are kinda in the same boat, tried to pull a Memphis and piggyback off of a rivalry with the warriors to Garner attention, hasn't worked yet.