What happened to Gen z and the younger Gen in music? The majority of the top music acts in every genre are in their 30s or they are pushing 30

Wild self

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No more sangers in church
Musicianship is dead
Art programs gutted
Streaming culture is image based>>>>artistry

Lack of urgency, in terms of legacy and history-level of scope. Meaning that, a lot of these Gen Z rappers don't see themselves as future heirs to the throne of Hip Hop, have no real sense of history before them, and lack of PASSION to make better music.
 

Thavoiceofthevoiceless

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Cap
  • Jack Harlow
  • Bad Bunny
  • BTS
  • Olivia Rodrigo
  • Harry styles
  • Dua Lipa
  • Arabian Grande
  • Justin Beiber
  • Billie Eilish
  • Latto
  • Doja Cat
  • Meg
  • Lil Baby
  • Lil Uzi
  • Gunna
  • Rod Wave
  • NBA Youngboy
  • Ice Spice
  • Lil Nas X
  • Steve Lacy
All 30 and under.
A lot of that list aren’t superstars or haven’t been in a while.
 

invalid

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Older Millennials, to be exact. I remember graduating back in 2004, and by 2009, all the music programs in my high school were cut completely :francis:

Yep.

Also, older black millennials are the last generation that grew up listening to urban radio that played different genres of black music.

In the 90's the popular urban radio station would play Gospel Sunday mornings, old school RnB/Dusties Sunday evenings, Hip Hop M-F, House/Juke Friday evenings, maybe reggae/dancehall on Saturdays. Now, all they play is "I'm outta town, thuggin with my rounds" 24/7.

Millennials just had more exposure to diversity on the radio and in the households.

Just sitting in the house, we had to listen to our parents, grandparents, or other relatives play music they grew up on and liked. We got exposed to old school/Dusties, RnB, Jazz, Blues, Classical (in my case), Soul, Gospel, etc. Then developed our own taste in music. I was picking up a taste for alternative, rock, metal, disco, synth, drum n bass, ambient, shoegaze, techno, fukking even opera.

Now everyone has iPhones and headphones so they listen to their own music and it's not being shared within households. And the younger generations are just being spoonfed what to like/what's trendy based off of social media influencers instead of developing their own taste.

Kinda tragic.
 

Oatmeal

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Those acts have been out the longest and therefore have the largest fanbases that isn’t reflective of Gen Z’s listening habits

Gen Z’s superstars died XXXtentacion, Juice WRLD, and Pop Smoke

Go look at the Spotify streaming numbers of Polo G, A-Boogie wit da Hoodie, Rod Wave you’ll be shocked :manny:
Case and point.....What happend to Roddy Rich, the ultimate fall off?!!! :lupe: :damn:
 

Contrefaire

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No one in this thread is under 30 by the looks it so far. Including myself, so we have no idea who is really the popping artist are amongst the young crowd. Cause it ain't most off them to these kids.

It's a lot off them yall and myself don't know off
You don't have to be a jit to know whos trendy with the youth though. The only reason we know about Ice Spice or Billie Eilish is because nobody else in that cohort is really popping off like that.
 

Regular_P

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Social media and the Internet kind of made everything niche, people stick to what comes up in their algorithm.

If you weren't already famous by the early 2010s (and most people who were are now 30+) then it's hard to blow up or even get mainstream exposure.


It's not really like back in the day where you could blow up off a radio hit or something.
This is it.
 
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