Actually - it is her job because selling involves finding a target audience and if your target audience feels like you don’t want to associate with them it’s bad for business. No one was bullying her into wearing the black label that I saw. I just saw an interview months ago where she called herself coloured and western audiences had no idea what she was talking about. It came across as weird to them and it was almost seen as when Neymar and Brazilian soccer players said they weren’t black because they were mixed and then got bananas thrown at them in Europe and were doing the stop the racism PSAs alongside black people.It’s not on her to redefine herself for American audiences. She shouldn’t be bullied into wearing the black label if she’s mixed. She’s says she’s colored in SA, and has said she’s has black heritage and is mixed…that answers questions. And it’s more than just her racial definition that has black girls bothered, they are bothered by her features and beauty. Even if she were to say she’s black, they’d attack from a featurism and “pretty privilege” angle. It’s a lot of hate for her just for being attractive. If she looked like Macy gray and was built like Lizzo, this race conversation would’ve never blown up to the extent it has.
Point is - you don’t have to deny your heritage or how you see yourself to give a better and nuanced answer as you’re introducing yourself and your culture to a people unfamiliar to you. Context matters. I don’t really get into that whole pretty privilege thing - things like that apply in someway to every person/artist. They will have something that bothers some people - but if you’re talented and smart enough you can overcome that. Snoh Allegra is a middle eastern chick doing R and B and has a bunch of brothers thirsting over her and has never gotten the problematic label for example.