These types of deals are why
microsoft decided to just buy the whole damn studio.
That's not true because they're still cutting these traditional third party deals, I just named several for this generation alone in the previous post. BF2042 had a marketing deal with MS, similar to the COD deal with Sony.
They acquired Activision so they would have their "The Office" or "Friends" type of content for their service that would attract and keep a casual audience subscribed to their service.
My question was. Y’all claiming microsoft is “wrong” or being “greedy” by deciding to buy the studio instead of playing ball on Sony’s terms.
Why? Why is microsoft so wrong for buying the studio instead of negotiating for a worse deal than sony could get??
I’m not isolating anyone.
It’s clear the industry has always been about securing exclusive content.
Why do y’all have such a problem with Microsoft playing in the industry the way it’s always been played??
Its wrong because its anti-competitive. They're buying away their closest competitor's 3rd party support with these publisher acquisitions.
COD games have been the top selling games on Sony consoles every year for over 10 years. You can say, "What about Insomniac / whatever studio" but Insomniac doesn't have this same history on MS platforms to where its a huge recurring source of revenue every year.
This is equivalent to me and you running competing sneaker stores and since my money long I buy Nike and tell you you're fine without Nike, Jordan, Converse, etc, and that you still got Adidas, Reebok, and whatever in-store brand you own that you could innovate with to increase your competitive advantage. Me buying Nike away from you will hurt your own business since that is the highest selling shoe brand in your store every year.
People have a problem with this because of MS history, both in and out of the games industry.